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Notes from the Lab

Top 5: What foodservice brands in Vietnam must know

With a population of more than 93 million, that’s increasing both in size and purchasing power, ...

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ESOMAR updates research guidelines

ESOMAR members, comprising market researchers from all over the world, have voted to modernize the ...

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7 metrics that matter for Digital Video

Digital Video is one of the fastest growing media formats in Southeast Asia, capturing advertising ...

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Vietnamese consumers; frugal with food but splash out on drinks

With a population of more than 93 million, that’s increasing both in size and purchasing power, ...

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Are Western restaurants affordable enough to become an everyday staple in Vietnam?

In Vietnam, eating and drinking out-of-home is a part of everyday life with adult restaurant visits ...

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Are Western restaurants stealing Vietnamese children away from traditional foods?

In Vietnam the tradition of eating out with family is still an integral part of even the most ...

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Is online ordering crucial for restaurants’ success in Vietnam?

Eating out is one of the most favourite activities of the Vietnamese with adult visits to out of ...

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3 steps to master mobile marketing in Vietnam

Around the world, the number of consumers using their mobile phones to research, purchase and ...

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Are your digital campaigns beating the reach norm?

With 52% of Vietnam’s population estimated to be internet users and smartphone penetration ...

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Is this the end of cost per ad click measurement?

In a new series of white papers from a leading advertising trade association, marketers are advised ...

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AudienceReport wins international award

AudienceReport has won a Digiday Signal Award for Best Audience Measurement Platform.

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New partnership to strengthen online research in Southeast Asia

A new partnership between Decision Lab and international online panel exchange, Cint, has ...

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Decision Lab and Geckoboard enter new partnership to deliver agile marketing dashboards

With a mission to make market research agile, connected and decision focussed, Decision Lab has ...

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Is it acceptable that only 40% of my digital ads reach the target audience?

In the 2016 edition of Group M’s Interaction, an annual report offering insights into digital ...

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Decision Lab continues to grow with six new market researchers

Ambitions were high when Decision Lab opened up for this year's intake of new Associates for our ...

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AudienceReport now tracks ad viewability

In digital advertising, an ad served isn’t necessarily the same as an ad viewed. In fact, you can’t ...

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Decision Lab launch makes international news

After its successful management buyout from Epinion, Decision Lab has firmly established itself as ...

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From Epinion to Decision Lab: The new name in Asian market research

Three months after executing a management buyout from Epinion, the new research company is ...

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Từ Epinion đến Decision Lab: Tên tuổi mới trong ngành Nghiên cứu Thị trường tại Châu Á

Ba tháng sau khi hoàn tất thương vụ mua lại từ Epinion, một công ty nghiên cứu thị trường mới đã ...

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Why mobile ads must be functional to capture Vietnamese consumers

Vietnam’s mobile marketers need to invest more into ensuring their marketing content has a ...

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Almost half of mobile ads are clicked on by mistake

A brand new study from Decision Lab and Omnicom Media Group has highlighted the huge void in ...

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What brands must know about Generation Z in Vietnam

There are 14.4 million of them; each one with a monthly disposable income of 2,441,509VND ($108USD) ...

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What brands must know to connect with Myanmar's millennials

As Myanmar’s rapid progression slowly erases almost 50 years’ of military rule induced isolation, ...

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What brands need to know about Generation Z in Malaysia

As the first generation to be born with access to the internet, Generation Z is a digital savvy ...

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The importance of emojis for brands in Vietnam

Given that 80% of smartphone users say they use emojis regularly to communicate, and their use has ...

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Do Vietnamese women expect too much of themsleves?

"Excel at work, be perfect at home" (Giỏi việc nước, đảm việc nhà) as the old quote goes, ...

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Tet spending in Vietnam will hit at an all time high

It’s that time of year again. Red and gold decorations are festooned in every window, motorbikes ...

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3 successful strategies in times of shrinking wallets

The cut in fuel subsidies has led to gradual increases in prices and inflation, a higher cost of ...

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Online market research arrives in Myanmar

Decision Lab is now expanding our online community to Myanmar and thereby increasing our coverage ...

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The Four Cs of Mobile Advertising

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Genzilla - Who are Gen Z? And why do we need to know about them?

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Out-of-Home Food & Drink Consumption Trends Vietnam

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