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Notes @ the Lab

Read our latest insights on the Vietnam consumer landscape

Vietnam's economic rise fuels European optimism, yet regulatory hurdles persist: EuroCham Vietnam’s Business Confidence Index

EuroCham Vietnam's Business Confidence Index shows rising optimism among European ...
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Vietnam's business confidence gains traction in Q4 2023 amid challenges: EuroCham report

EuroCham Vietnam's Q4 2023 Business Confidence Index shows signs of resilience in ...
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Vietnam’s business landscape is brightening, says EuroCham Business Confidence Index Q3 2023

Insights on Vietnam's business landscape from EuroCham Business Confidence Index Q3 2023 ...
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What does the ideal workplace look like for Vietnamese employees?

Find out how Vietnamese employees prefer hybrid working mode, and what they look for in a ...
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GrabFood and ShopeeFood are locked in a tight race for the food delivery crown

According to the latest Decision Lab Connected Consumer, the second quarter of 2023 saw a ...
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ACB’s chairman rocks the stage and the ad awareness in Vietnam

ACB's chairman Tran Hung Huy's performance at the Gala Night celebrating the 30th ...
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EuroCham Vietnam’s Q2 2023 Business Confidence Index reveals a modest decline, reflecting prevailing market conditions

Decision Lab surveys European business confidence in Vietnam for EuroCham. Report covers ...
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Three ways to leverage real-time brand tracking when budgets are tight

Learn how to make the most of real-time brand tracking, even with a tight budget. ...
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Vietnam Airlines flies high in the travel brand ranking

Discover the Travel Brand Ranking by Decision Lab. See how Vietnam Airlines, Bamboo ...
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What’s hot and what’s not: Social media preferences of Vietnamese consumers in Q1 2023

Learn how Vietnamese Connected Consumers interact with social media platforms in Q1 2023. ...
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Vietnamese consumers indulge themselves in Shoppertainment

The Connected Consumer Q1 2023 was released by Decision Lab and the Mobile Marketing ...
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Vietnam’s most talked-about brands for February 2023

Decision Lab, YouGov's exclusive partner in Vietnam, introduces the most talked-about ...
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The making of agile marketing professionals

Three of Decision Lab’s senior team take us through the specialized approach that helps ...
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Decision Lab: Defining Agile Market Research in the digital age

Thue Thomasen & Aske Østergård, founders of market research (MR) agency Decision Lab, ...
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Back Home To Vietnam: Embracing The Transition

Returning home to Vietnam can be difficult. We asked three Decision Lab staff, all of ...
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Vietnam's top graduates join Decision Lab's Market Research Consultant Program

Ability to apply in depth understanding to our clients' new challenges, work with the ...
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Decision Lab continues to expand with five new high calibre consultants

Market research company Decision Lab, continues to extend its presence in South East Asia ...
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Decision Lab continues to grow with six new market researchers

Ability to apply in depth understanding to our clients' new challenges, work with the ...
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Decision Lab launch makes international news

Decision Lab has firmly established itself as the new name in the Asian market research ...
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From Epinion to Decision Lab: The new name in Asian market research

From Epinion to Decision Lab: The new name in the Asian research industry. Our expert ...
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What brands must know about Generation Z in Vietnam

Vietnam: what brands must know about Generation Z
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The importance of emojis for brands in Vietnam

The importance of emojis for brands in Vietnam
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Do Vietnamese women expect too much of themsleves?

Is it possible to embrace and uphold a modern work life balance or do women in Vietnam ...
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Tet spending in Vietnam will hit at an all time high

Deep insight into how consumers in Vietnam will be spending this Tet
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