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Client success stories

How we help clients make critical decisions

Why brands are using Google Maps to penetrate emerging markets

case

Consumer spending in emerging markets is expected to reach USD $6 trillion by 2020, creating an understandable interest from global brands looking for investment opportunities.

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Presenting GrabBike with clear opportunities for growth in Vietnam

Market Research apps Vietnam case

Over the last few years, Vietnam has seen a significant increase of smartphone-ordered rides. The underdeveloped public transportation system has resulted in an abundance of car and motorbike taxis ...

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Optimising Facebook campaign ROI for ICP, a leading FMCG brand in Vietnam

case

International Consumer Products Corporation (ICP) is a leading Vietnamese FMCG company with brands including X-Men, X-Men for Boss and L'oviteI. Of its brands, X-men is ICP’s most successful and is ...

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Optimising digital campaigns for Sabeco, Vietnam's largest brewery

case

If there’s a place in Vietnam where you can’t get a Sabeco brewed beer, we’d like to hear about it. In fact, as Vietnam’s leading brewery and the producer of 333, Bia Saigon and Saigon Special, ...

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Aiding Arla's expansion into Vietnam by establishing retailer satisfaction

Market Research FMCG Vietnam case

Arla Foods, a major Nordic dairy cooperative, is one of the world’s leading suppliers of powdered milk products. After a successful introduction in the Chinese market, Arla introduced its Milex brand ...

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How Samsung used in depth cross-industry market research to enhance performance and reach in Indonesia

southeast asia Market Research Indonesia case

Samsung GSG (Global Strategy Group) belongs to the Samsung Group and, as their top-tier management key strategic advisors, their aim is to enhance Samsung’s overall business performance and global ...

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Establishing Vietnam’s market potential for investment for Dragon Capital

Market Research Vietnam

When integrated investment group Dragon Capital decided to enter the renewable energy sector with its partner Green Energy Vietnam, they needed a better understanding of the market potential. At the ...

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Helping Vietnamese beauty brand Finomas with a successful product launch

Market Research FMCG Vietnam case

The recent rapid increase in both disposable income and living standards in Vietnam has fueled a huge rise in the demand for sophisticated beauty and personal care products. The market is appealing ...

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The Four Cs of Mobile Advertising

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Genzilla - Who are Gen Z? And why do we need to know about them?

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Out-of-Home Food & Drink Consumption Trends Vietnam

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