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Run your Foodservice business better

Whether it's optimising your loyalty programs or menu, finding potential product categories and more, Decision Lab's Foodservice Monitor Reports give you reliable market updates and actionable insights to help your Foodservice business sustain and grow.

 
 
 
 
 
 
 
 
 
 
 

What we deliver

 

Quarterly ReportS

The Quarterly Report helps foodservice players to have a complete picture of the market performance in terms of visits, sales & average spending.

 

Monthly Report with KPI Dashboard

A synopsis of brand performance that zooms into your segment and provides the leading indicators for growth.

 

Strategic Advice

Our Strategic Workshops support foodservice businesses with key insights and recommended applications for the crucial decision-making process.

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ABOUT THE FOODSERVICE MONITOR

We cover Vietnam's 3 main cities

The syndicated Foodservice Monitor supplies consumer eating out purchase & visit data using Decision Lab’s online panel in Vietnam.

The Foodservice Monitor is a continuous tracker that collects interviews daily with a minimum monthly sample of 1,300 survey completes in Ho Chi Minh City (50%), Hanoi (40%) and Da Nang (10%), comprising of purchases/visits made by Vietnamese consumers aged 15+ when eating out and adults' report on what children under the age of 15 had to eat & drink out-of-home.

CHANNEL SEGMENTATION

We monitor 7 Main Channels

The Foodservice Monitor captures all visits where Food/Drink is prepared by a restaurant chef/street vendor. The following channel definitions are used:

Full-Service Restaurants

Fine Dining Restaurants

Average spend above VND110K per person. Fine Dining is segmented by cuisine type (Vietnamese, Japanese, Korean, Chinese, French, Mexican etc.)

FAST CASUAL Restaurants

Average spend under VND110K per person & pre-coded chains. Fast Casual is segmented by cuisine type (Vietnamese, Japanese, Korean, Chinese, French, Mexican etc), Fast Casual example chains: Kichi Kichi, Gogi House, Wrap & Roll, Pizza Hut, Mon Hue, Thai Express etc.

Quick Service Restaurants

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Coffee/Tea

(Highlands Coffee, Starbucks etc)

burget

(McDonald’s, Burger King, Lotteria etc)

Chicken

(KFC, Jollibee etc)

Sandwiches/Wraps/Kebab/Bakery

(Subway, Tous Les Jours etc)

Sushi

Vietnamese

Chinese

Thai

Korean

Pizza

(Subway, Tous Les Jours etc)

Bakery

(Tous Les Jours, Bread Talk etc)

Ice cream

(Fanny, Baskin Robbins etc)

Juice/Smoothie bar

(Jamba Juice, Jungle Juice etc)

others

StreetFood

Vietnamese Food & Drink bought from Wet market or Street vendor/cart

Alcohol Places

Outlets that mainly serve alcohol including Quan Nhau

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Convenience Stores

Standard convenience stores such as Family mart that also offers snacks (some heated up) to eat on- or off-premise

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Hotels

Establishments providing accommodation, meals, and other services for travelers and tourists.

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Canteen

Workplace, University, School

You're in good company.

We work with the most progressive and data-conscious clients in the Foodservice industry.

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Are you a foodservice operator or manufacturer?

 Contact one of our consultants now to get access to our report.

More of our thoughts on Vietnam 's out-of-home Foodservice market