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OUR ENABLERS

Online Community

Decision Lab manages the largest online research community in Southeast Asia enabling us to support timely decisions based on quality data. More than one million consumers are part of the community and engage in our research everyday. This offers brands a unique opportunity to make agile fact-based decisions.

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ONLINE RECRUITMENT

2,000 - 3,000 consumers join every day

We recruit through hundreds of partner websites. Our research shows us that our panel is made up of consumers with a vast interest in brands, new technologies and the desire to win prizes.

To maintain consumer involvement, our consultants constantly focus on engagement data from surveys, and design surveys in creative ways so as to improve consumer attention and obtain quality responses.

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NATURAL HABITAT

We connect across platforms

For most internet users in Southeast Asia, social media is their digital behaviour, so in order to meet them in their natural habitat we connect with our panel members through Facebook notifications, directly in their social media newsfeed.

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MOBILE FIRST

Mobile first surveys

Our research shows that product searching on mobile is surpassing the big screen. Therefore, we design our surveys to be mobile first. This not only increases survey reach and response speed dramatically, but also increases the reliability of the data because it’s given in a realistic environment.

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ONLINE ENGAGEMENT

Online groups and closed communities

We use online focus groups and closed communities to engage consumers in qualitative discussions. These methods allow our marketers to dive deep into the issues and understand the reasons behind consumer behavior.

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QUALITY

The highest quality in the industry

Our quality philosophy is based on doing it right from the beginning. We don’t want to be a place for people to earn a second income on surveys, instead we recruit consumers with a genuine interest in participating. Our benchmarking shows we have some of the best scores for quality in the world.

NEXT UP

Partners and technologies

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Want market research that’s as agile as your consumers? Let's talk