Is my ad strong enough to go live?
Will consumers basket my new packaging?
Fast and flexible online surveys
Is my digital brand campaign effective?
Covering Vietnamese consumers' out of home eating and drinking behavior.
Is my digital campaign reaching the right audience?
INSIDE THE LAB
But, as a marketer, what should you expect from your digital ad campaigns? What is an acceptable level of reach? At Decision Lab, we have been taking a closer look at this.
When it comes to marketing strategy it is obviously very useful to know the entire reach curve already at the planning stage.
However, often you only know the last data point i.e. the total number of impressions and the total reach. By gathering data points from hundreds of digital ad campaigns, extensive statistical modelling from Decision Lab has revealed a surprisingly simple, yet insightful relationship between reach and impressions.
With this new model marketers can now benchmark their digital ad campaigns against other campaigns with a similar target group. They can also estimate the reach of current and planned campaigns, and the cost of achieving an additional reach point by just knowing their budget and expected number of impressions.
Example - Digital Ad Campaign with females 25-45 years old as target audience
Our analysis also found that digital ad campaigns that were optimized during the campaign most often outperformed the modelled reach curve.
Curious about how the reach curve looks for your target audience? Contact us today. If you want to know more about how we help our clients optimize their campaigns and beat the norm then download the AudienceReport presentation.
Just like over 4,000 other business deciders.