Is my ad strong enough to go live?
Will consumers basket my new packaging?
Fast and flexible online surveys
Is my digital brand campaign effective?
Covering Vietnamese consumers' out of home eating and drinking behavior.
Is my digital campaign reaching the right audience?
INSIDE THE LAB
Are you advertising below the fold?
Often this is because the ad is placed at the bottom of the web page and the visitors don’t scroll down far enough to see it. However, thanks to technological advancements, several ad servers can now measure whether your digital ads were in-view and we can help you to make sense of it.
This new feature in market research agency, Decision Lab's premier tool; AudienceReport adds an additional insights dimension to the platform, which together with the existing audience and engagement data, allows you to analyze your campaign effectiveness from stopping power to the level of engagement.
This new feature also presents an opportunity for publishers; with traditional performance based advertising, such as cost-per-click (CPC) or cost-per-action (CPA), publishers often take a significant risk as they have little or no control over the quality of the creative.
With the in-view approach, publishers can now sell their inventory as cost-per-thousand-viewable ad (CPMV), a far less risky approach than performance based measures, but more in line with marketers’ objectives than cost-per-thousand-ad requested (CPM).
Just like over 4,000 other business deciders.