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Digital

AudienceReport now tracks ad viewability

By  Aske Ostergaard    
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In digital advertising, an ad served isn’t necessarily the same as an ad viewed. In fact, you can’t even be certain that your ad served is viewable.But with AudienceReport we help you track this - and more. 

Since the Media Rating Council introduced the industry standard for viewability, multiple studies have shown that 40-60% of digital ads served never have the opportunity to be viewed.

Are you advertising below the fold?
Often this is because the ad is placed at the bottom of the web page and the visitors don’t scroll down far enough to see it. However, thanks to technological advancements, several ad servers can now measure whether your digital ads were in-view and we can help you to make sense of it.

This new feature in market research agency, Decision Lab's premier tool; AudienceReport adds an additional insights dimension to the platform, which together with the existing audience and engagement data, allows you to analyze your campaign effectiveness from stopping power to the level of engagement. event_demo_blog.gif

AudienceReport's event funnel in action

This new feature also presents an opportunity for publishers; with traditional performance based advertising, such as cost-per-click (CPC) or cost-per-action (CPA), publishers often take a significant risk as they have little or no control over the quality of the creative.

With the in-view approach, publishers can now sell their inventory as cost-per-thousand-viewable ad (CPMV), a far less risky approach than performance based measures, but more in line with marketers’ objectives than cost-per-thousand-ad requested (CPM).

If you want to understand how this can help you optimize your media investment, then contact us today or download the AudienceReport product presentation.

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