AudienceReport wins international award

AudienceReport has won a Digiday Signal Award for Best Audience Measurement Platform.

Decision Lab is proud of its mission to make market research agile, connected and decision focused and in order to do so integrates with some of the strongest partners and technologies in the industry.

By offering AudienceReport through its partnership with AudienceProject, Decision Lab can make the complex world of online audiences simpler.

The platform is a powerful audience measurement tool that tells you everything you need to know about your digital audience, making it easy to plan and optimize campaigns in order to better reach and engage with your audience.

AudienceReport helps leading international brands optimize their media investment by providing in-target group reach, frequency, affinity and TRPs, as well as giving site-by-site comparisons across digital media platforms.

The Digiday Signal Awards recognize the technology platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers, and previous winners have included industry heavyweights such as Saatchi & Saatchi LA, xAd and 33Across.

For more information on how to optimize your media investment with AudienceReport click here.

Read how AudienceReport now tracks ad viewability.