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Digital | Agile Marketing

Decision Lab and Geckoboard enter new partnership to deliver agile marketing dashboards

By  Lima Curtis    
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With a mission to make market research agile, connected and decision focussed, Decision Lab has reached a new milestone in its service offering.

Together with Geckoboard, Decison Lab will now be able to shorten the time from data collection to decision making with real-time updates on marketing KPIs.

Thanks to the simplicity of the tool, clients can now consume information with clearly defined KPIs, charts and figures to visualize market movements in a much more organized and focused way. You can view an example of a marketing dashboard on Geckoboard's website here...

“Thanks to our partnership with Geckoboard, we are now able to deliver data at a far superior speed. This means we can work with our clients to give far more agile and decision focused research based on much more reliable data. Our clients will now be able to respond to the market much more rapidly, and make better decisions and faster adjustments.

"We chose Geckoboard because they share our vision of focussing on the essentials and cutting away complexity in order to empower a more agile business decision making process. Its flexibility, superiority in design and online data visualisation with minimal setup time make it a strong complementary offering to our existing portfolio."

- Aske Østergård - Decision Lab's founder

From September all Decision Lab’s clients will be able to reap the benefits of fast and efficient reporting on services like brand health tracking, creative testing and concept testing. If your company is interested in exploring further, please contact Decision Lab.

 

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