Decision Lab partners with Klipfolio to upgrade its app-engine

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Decision Lab has today announced the upgrade of its app-engine through a partnership utilising Klipfolio’s cloud-based visualization application. Via the upgrade, Decision Lab’s clients will be able to access Decision Lab’s products and reports faster and smarter.

PKDR - Dashboard for SMPF

On the new platform, Decision Lab clients will be able to compare research results across studies and perform analysis in real-time before, during and after data collection has taken place. Decision Lab expects the upgraded app-engine to shorten the timeframe between defining a marketing challenge and making real business decisions.
PKDR - Dashboard for SMPF

Comparing results in real-time in Decision Lab's App

“Thanks to our partnership with Klipfolio, we are now able to automate modeling of data and perform real-time analysis and benchmarking. For our clients, this means less waiting time and far more agile and decision focused research. What previously took days, now takes seconds."

- Aske Østergård, Decision Lab's Co-founder

“At Decision Lab, we aim to deliver an agile research platform that automates trivial tasks, leverages machine learning and enables faster and better decision-making. With the Klipfolio partnership, we are one step closer.”

- Thue Quist Thomasen, Decision Lab's Co-founder

From September, Decision Lab clients will benefit from faster and more efficient reporting on products like Effect Lab, Pack Decider, Creative Decider and Concept Decider. If you are interested in exploring this further or want to know more about the migration, please contact Decision Lab.