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Myanmar | Market Research | Big Data | Vietnam

Online market research arrives in Myanmar

By  Thue Thomasen    
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Decision Lab is now expanding our online community to Myanmar and thereby increasing our coverage in Southeast Asia to six countries. As the leading online market research agency in Southeast Asia, Decision Lab is now the only provider of an online panel in Myanmar, pioneering online research in this market.

Decision Lab’s leaders in Southeast Asia Mr. Aske Østergård and Mr. Thue Quist Thomasen explained the move: “Myanmar is a rapidly expanding market that draws a lot of interest from companies around the world. We are excited to see how our research technology can enable online research even in the most remote corners of the world. This ensures solid and consistent data and leads to better strategic decision making for the companies there.”

Our Myanmar panel currently has 15,086 members and is expected to grow fast over the coming months.

Decision Lab has monitored a rapid increase in internet usage in Myanmar, as the result of two large telecommunication companies entering the market. Facebook users in Myanmar have increased by 43% over the past six months and people are actively engaged with brands on Facebook.

In a recent study for Financial Times, we interviewed 500 consumers in Myanmar classified by genders and different age groups. Our effort in building such a quality panel in Myanmar once again proves our commitment in assisting our clients in fulfilling their international projects.

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