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Fast and flexible online surveys
Is my digital brand campaign effective?
Covering Vietnamese consumers' out of home eating and drinking behavior.
Is my digital campaign reaching the right audience?
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In the first quarter of 2022, Coc Coc is rising fast in terms of usage and user favorability, ...
Vietnamese consumers are going back to pre-pandemic levels of usage and preference for different ...
After spending the second half of 2021 besieged by a prolonged COVID-19 outbreak, Vietnamese are ...
According to a recent Decision Lab survey, Vietnamese believe that corporations can do much more to ...
The consumer journey on social commerce platforms is diverse and complex. Yet, one thing is clear: ...
Vietnamese use social media for a variety of purposes, including shopping. MMA Vietnam and Decision ...
A recent study by Decision Lab revealed the wide-ranging influence of Facebook on Vietnamese ...
Facebook, the top social media platform in Vietnam, might have found another way to captivate ...
Launched in 2019, TikTok has officially been Vietnamese’s favorite short video platform in Q4 2021, ...
How do Vietnamese connected consumers navigate the online dating apps scene? Let’s find out in ...
Decision Lab’s “The Connected Consumer Q4 2021” report saw big winners among the crowded social ...
Decision Lab is proud to update our well-received "The rise of E-wallet in Vietnam" report, which ...
Decision Lab is excited to usher in the new year with a new generation of market research ...
One of the most prominent recent trends in Vietnam’s retail landscape has been the shift to online ...
Having surged in popularity as a platform for short video entertainment throughout the pandemic, ...
The end of lockdowns in the third quarter of 2021 in Vietnam has resulted in a reduction in the ...
Decision Lab proudly served as the Knowledge Partner to the Mobile Marketing Association's Smarties ...
The fast-growing e-wallet market in Vietnam is not without its problems, such as low customer ...
Although experts predict a consolidation of Vietnam’s e-wallet market over the next five years, ...
Fintech has been receiving much buzz on the Vietnam tech scene. More specifically, digital wallet ...
Quarter 2/2021 witnessed the continued growth of TikTok and surging popularity of Zalo. The rise of ...
An extended period of physical lockdown during the second quarter of 2021 has seen Vietnamese ...
Strict lockdowns and work from home orders during the second quarter of 2021 have forced Vietnamese ...
AudienceReport offers a wide range of critical metrics to offer advertisers a holistic view of ...
Owning more than half of the world’s most high-demand original content, Netflix is winning the ...
Vietnam’s 15–23-year-olds are omnipresent on social media, staying online for longer and using more ...
The latest figures from Decision Lab’s Connected Consumer Report for Quarter 1, 2021 confirms ...
Competition for video views on mobile devices has intensified in Vietnam during the pandemic. ...
Summer 2021 is arriving, and how would this year be different? Google, in partnership with Decision ...
Boutique market research agency Decision Lab continues to expand its suite of Decision Consultants ...
Vietnam is officially one of the most hotly contested battlegrounds in Southeast Asia’s $100 ...
67 percent of 15-23 year olds in Vietnam say they now use more than 4 social media apps on their ...
Proving the effect of campaigns is an essential part of competing in the media industry. With ...
Driven by Gen X and Gen Y readers, Vietnamese consumers have reduced their reliance on Facebook ...
As 2020 is coming to an end, it is the perfect time to pause and reflect on the year’s ups and ...
YouGov, the international research and data analytics group headquartered in London, today ...
Despite a flurry of new entrants following its purchase of Uber’s Southeast Asia business in ...
Vietnamese retailers are adapting to life with COVID-19 as an increasing number of shoppers begin ...
Driven by the country’s massive population of 15-23 year-old ‘Generation Z's’, TikTok has now been ...
As ethereal and untouchable as the concept of a ‘new normal’ might feel, some brands are proving ...
Decision Lab is pleased to announce that it has entered a data partnership with Statista, thus ...
As COVID-19 becomes under control in Vietnam, market research company Decision Lab expands with the ...
Decision Lab’s Connected Consumer Report for Q1 2020 has confirmed Vietnam’s huge population of ...
Anationwide study by Decision Lab has confirmed the rise in popularity of the all-singing, ...
Exponential increases in smartphone usage and Internet connectivity has led to incredible changes ...
Notwithstanding some impressive metrics around cost-saving and revenue increases, mastering today’s ...
Cross-platform audience measurement is back in Vietnam thanks to the groundbreaking new feature in ...
The addictive nature of playing games on mobile phones has seen advertising revenues in this ...
Marketers who put measurement at the center of their growth strategy are four times more likely to ...
With annual revenue from mobile games in Vietnam already at $136 million* by the beginning of 2017 ...
Adtima, one of the leading providers of mobile advertising in Vietnam, has partnered with agile ...
In response to the ever-increasing demands on brands to respond quickly to changes in consumer ...
There’s been a shift in the way Vietnamese spend their money when it comes to eating out. A report ...
According to Brands Vietnam, a 30-second spot during the 2nd leg of the 2018 AFF Cup Final between ...
If you are going to invest in making a commercial or online video that leverages the most important ...
Decision Lab and Eurocham welcomed over 150 of Vietnam’s top F&B executives and managers to ...
With the busiest retail period of the year fast approaching, we decided to test three well-known ...
Research by Decision Lab has revealed that tech-savvy Gen Zers have micro-attention spans and are ...
Research conducted by Decision Lab has revealed that Vietnamese men are more likely to buy beauty ...
While sentiment towards “Tet” is cooling, it seems Vietnamese consumers are still in love with ...
Decision Lab has today announced the upgrade of its app-engine through a partnership utilising ...
As brands begin to plan for Vietnam’s busiest retail period of the year, we wanted to ‘unwrap’ the ...
Up until Q2 2017, Quick Service Restaurants* (QSR) had always been a top 3 sales channels of ...
2017 marked a year when advertisers demanded more transparency from their digital marketing ...
It’s no secret that ad blocking is a problem for the digital advertising industry globally, ...
In Vietnam, Generation Z (or Gen Z) is a cohort that the Food & Beverage (F&B) industry ...
Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in terms of ...
We focus on iterative reporting to help our partners make agile, up-to-date decisions. And we're ...
The marketing landscape is changing fast. With that rapid change comes a greater challenge for ...
As the world becomes more digital, Vietnam is recording higher than ever rates of digital ...
New graduates starting at Decision Lab face a number of challenges. One such challenge is that of ...
There has been competition in the air after 150 of Vietnam’s top university graduates bid for a ...
Vivid Ad Solutions, one of Vietnam’s leading digital video advertising networks cum agency, today ...
The Mobile Marketing Association (MMA) in Vietnam has announced that Decision Lab in collaboration ...
After a fairly sluggish quarter at the start of the year, Vietnamese consumers resumed their normal ...
These days, online surveys have become the norm among the market research community, as they allow ...
An industry report has unearthed alarming statistics surrounding the lack of respondent ...
The foodservice industry is no longer a hit and miss game in Vietnam thanks to Decision Lab’s ...
Spring brings new energy, luck, and prosperity -so everybody hopes. However, for operators in the ...
In today’s increasingly digitalised and connected world, markets, opinion and demand can change at ...
Historically, marketers around the world were drawn to Facebook and Google not only because of ...
In today’s consumer landscape in which consumers are choosing to listen to each other instead of ...
Market research company Decision Lab, continues to extend its presence in Southeast Asia with the ...
With a population of more than 93 million, that’s increasing both in size and purchasing power, ...
ESOMAR members, comprising market researchers from all over the world, have voted to modernize the ...
Digital Video is one of the fastest growing media formats in Southeast Asia, capturing advertising ...
In Vietnam, eating and drinking out-of-home is a part of everyday life with adult restaurant visits ...
In Vietnam the tradition of eating out with family is still an integral part of even the most ...
Eating out is one of the most favourite activities of the Vietnamese with adult visits to out of ...
Around the world, the number of consumers using their mobile phones to research, purchase and ...
With 52% of Vietnam’s population estimated to be internet users and smartphone penetration ...
In a new series of white papers from a leading advertising trade association, marketers are advised ...
AudienceReport has won a Digiday Signal Award for Best Audience Measurement Platform.
A new partnership between Decision Lab and international online panel exchange, Cint, has ...
With a mission to make market research agile, connected and decision focussed, Decision Lab has ...
In the 2016 edition of Group M’s Interaction, an annual report offering insights into digital ...
Ambitions were high when Decision Lab opened up for this year's intake of new Associates for our ...
In digital advertising, an ad served isn’t necessarily the same as an ad viewed. In fact, you can’t ...
After its successful management buyout from Epinion, Decision Lab has firmly established itself as ...
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