How YouGov BrandIndex has helped LV= to track their brand health and campaign performance, explained by Sarah Chastney, Senior Product Communications Manager.
“YouGov BrandIndex is really a useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors but we can look back many years.”
- Sarah Chastney, Senior Product Communications Manager, LV= Insurance
LV= is a leading provider of financial services to help customers protect their income. Their patrons have reached over 5.8 million, and 1.1 million of whom have become their members. They hold a variety of products, from life insurance, investment to retirement solutions.
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