The Connected Consumer is a quarterly report conducted by Decision Lab since 2019 and is the benchmark publication on media consumption in Vietnam. The study provides the latest trends in Vietnamese digital consumption to support brands connect with consumers most effectively.
Here are three highlights of this quarter:
- Threads has become increasingly appealing to Gen Y
- TikTok gradually became an indispensable platform for the Vietnamese
- YouTube saw a drop in its share of media and entertainment consumption in Vietnam
