DECISION LAB — LOGO PACK
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FILES
  decision-lab-logo-black.svg    Primary wordmark, black. Vector — use this wherever possible.
  decision-lab-logo-black.png    Primary wordmark, black on transparency. 3000 px wide.
  decision-lab-logo-white.svg    Reversed wordmark, white. Vector.
  decision-lab-logo-white.png    Reversed wordmark, white on transparency. 3000 px wide.

WHICH ONE
  Black on white, light photography and light brand colours.
  White on black, dark photography and dark brand colours.
  Whichever gives the stronger contrast. Never place the black wordmark on a dark
  ground or the white one on a light ground.

CLEAR SPACE
  Keep free space around the wordmark on all sides equal to the height of the
  capital "D". Nothing — no text, rule, image edge or another logo — enters it.

MINIMUM SIZE
  25 mm wide in print. 120 px wide on screen. Below that the wordmark loses its
  counters and should be dropped rather than shrunk further.

DO NOT
  Recolour, add a gradient, outline or shadow.
  Stretch, condense, rotate or skew.
  Rebuild the wordmark by typing "Decision Lab" in another typeface.
  Place it on a busy area of an image where the letterforms break up.
  Add a tagline, a box or a container that is not in this pack.

NAMING
  "Decision Lab" — two words, both capitalised. Never "DecisionLab" or "Decision lab".

FULL GUIDELINES
  The 57-page brand guideline is in the media kit at
  decisionlab.co/inside-the-lab/media-centre and covers colour, typography,
  imagery, patterns and data visualisation.

QUESTIONS
  decision@decisionlab.co  ·  +84 28 7101 0199
