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Consumer confidence rises 2.3 points as inflation concerns ease.

Upcoming Report

Consumer confidence rises 2.3 points as inflation concerns ease.

Upcoming Report

Consumer confidence rises 2.3 points as inflation concerns ease.

Upcoming Report

Consumer confidence rises 2.3 points as inflation concerns ease.

Understand Vietnamese Consumers

Gain deep insights into the ever changing behaviors & mindsets of Vietnamese consumers, shaping the future of markets.

// Featured Articles

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Digital dynamics: The mainstreaming of AI tools in 2025 in Vietnam

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European businesses reaffirm Vietnam's long-term potential

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EuroCham Vietnam’s Q1 2025 Business Confidence Index

ranking

Vietnam's best Real-estate brands in Q4, 2024, tracked quarterly

Building Successful Brand

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ranking

Vietcombank tops Decision Lab Best Bank Rankings 2024

Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam

KFC tops the Decision Lab Best F&B Rankings for the second year in a row

Digital dynamics: The mainstreaming of AI tools in 2025 in Vietnam

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Vietnam’s digital leap: Current signals and what lies ahead

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Vietnam’s digital shift: TikTok & Threads rise, Facebook fights back, and bank-owned apps gain momentum

Economic Sentiment

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Digital dynamics: The mainstreaming of AI tools in 2025 in Vietnam

Download

European businesses reaffirm Vietnam's long-term potential

Download

EuroCham Vietnam’s Q1 2025 Business Confidence Index

podcast

Toyota is the healthiest brand in Vietnam’s automotive industry

Digital dynamics: The mainstreaming of AI tools in 2025 in Vietnam

Download

Vietnam’s digital leap: Current signals and what lies ahead

Download

Vietnam’s digital shift: TikTok & Threads rise, Facebook fights back, and bank-owned apps gain momentum

Download

Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains

Download

Toyota is the healthiest brand in Vietnam’s automotive industry

Download

Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam

BaoViet Life is the best insurance brand in Vietnam

Connected Consumer

View all

Download

Digital dynamics: The mainstreaming of AI tools in 2025 in Vietnam

Download

European businesses reaffirm Vietnam's long-term potential

Download

EuroCham Vietnam’s Q1 2025 Business Confidence Index

podcast

Toyota is the healthiest brand in Vietnam’s automotive industry

Digital dynamics: The mainstreaming of AI tools in 2025 in Vietnam

Download

Vietnam’s digital leap: Current signals and what lies ahead

Download

Vietnam’s digital shift: TikTok & Threads rise, Facebook fights back, and bank-owned apps gain momentum

Download

Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains

Download

Toyota is the healthiest brand in Vietnam’s automotive industry

Download

Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam

BaoViet Life is the best insurance brand in Vietnam

Demo 2

Gain deep insights into the ever changing behaviors & mindsets of Vietnamese consumers, shaping the future of markets.

Understand Vietnamese Consumers

// Featured Articles

Building Successful Brand

Economic Sentiment

Connected Consumer

Demo 2

Demo 2.2