--- title: Blog Listing Test --- This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ![](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/001_Insights_Page/mjx-dl-face-gif-4-1.gif) ![](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/001_Insights_Page/mjx-dl-face-gif-2-1.gif) ![](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/001_Insights_Page/mjx-dl-face-gif-3-1.gif) ![](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/001_Insights_Page/mjx-dl-face-gif-1-1.gif) ![](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/001_Insights_Page/mjx-dl-face-gif-5-1.gif) ![](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/001_Insights_Page/mjx-dl-face-gif-6-1.gif) Upcoming Report Consumer confidence rises 2.3 points as inflation concerns ease. ![NetNam - Arrow - Link - Icon](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/000_General/Arrows/mjx-dl-arrow-outward-grey.svg) Upcoming Report Consumer confidence rises 2.3 points as inflation concerns ease. ![NetNam - Arrow - Link - Icon](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/000_General/Arrows/mjx-dl-arrow-outward-grey.svg) Upcoming Report Consumer confidence rises 2.3 points as inflation concerns ease. ![NetNam - Arrow - Link - Icon](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/000_General/Arrows/mjx-dl-arrow-outward-grey.svg) Upcoming Report Consumer confidence rises 2.3 points as inflation concerns ease. ![NetNam - Arrow - Link - Icon](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/000_General/Arrows/mjx-dl-arrow-outward-grey.svg) ## Understand Vietnamese Consumers Gain deep insights into the ever changing behaviors & mindsets of Vietnamese consumers, shaping the future of markets. [Building successful brand](https://www.decisionlab.co/building-successful-brand) Economic Sentiment Connected Consumer [![](https://www.decisionlab.co/hubfs/Li2.png) ](https://www.decisionlab.co/blog-listing-test#) ### // Featured Articles Demo 1 View all ![](https://www.decisionlab.co/images/arrow_outward---blue.svg) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s digital dynamics: Experience-led competition takes shape ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s digital dynamics: Experience-led competition takes shape](https://www.decisionlab.co/hubfs/gentleman-helping-young-woman-leave-taxi.jpg) ](https://www.decisionlab.co/blog/vietnams-digital-dynamics-q4-2025) [Decision Lab invests in Vietnam's Experience Economy with the appointment of a new Practice Lead ![Decision Lab invests in Vietnam's Experience Economy with the appointment of a new Practice Lead](https://www.decisionlab.co/hubfs/MKT_Introduce%20new%20team%20member_v1_08.07.2025.png) ](https://www.decisionlab.co/blog/decision-lab-invests-in-vietnams-experience-economy-with-the-appointment-of-a-new-practice-lead) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download European businesses reaffirm Vietnam's long-term potential ![Download Icon](https://www.decisionlab.co/images/download.svg) ![European businesses reaffirm Vietnam's long-term potential](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/002_Blog_Images/young-asian-businesswoman-consulting-with-her-V25UYP4-min.jpg) ](https://www.decisionlab.co/blog/eurocham-vietnams-q2-2025-business-confidence-index) [![ranking Icon](https://www.decisionlab.co/images/ranking.svg) ranking Vietnam's best Real-estate brands in Q4, 2024, tracked quarterly 1 Novaland 25%% 2 Van Thin Phat JSC 2% 3 Hung Thinh Lan 33%% 4 Vinhomes 23%% 5 Tan Hoang Minh 23% View all ](https://www.decisionlab.co/solutions) ### Building Successful Brand Best Brand Ranking View all ![](https://www.decisionlab.co/images/arrow_outward---blue.svg) [![ranking Icon](https://www.decisionlab.co/images/ranking.svg) ranking Vietcombank tops Decision Lab Best Bank Rankings 2024 1 Vietcombank 32% 2 Sacombank 16% 3 Vietinbank 32% 4 ACB 44% 5 TPBank 25% View all ](https://www.decisionlab.co/blog/vietcombank-tops-decision-lab-best-bank-rankings-2024) [![podcast Icon](https://www.decisionlab.co/images/podcast.svg) podcast Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam 1 Vietnam Airlines 25% 2 Vietjet Air 22% 3 Bamboo 15% 4 Pacific Airline 11% 5 Thai Airway 34% View all ](https://www.decisionlab.co/blog/vietnam-travel-landscape-2024) [![podcast Icon](https://www.decisionlab.co/images/podcast.svg) podcast KFC tops the Decision Lab Best F&B Rankings for the second year in a row 1 Toyota 55%% 2 Vinfast 12% 3 Kia 32% Hyundan 25% Ford 22% View all ](https://www.decisionlab.co/blog/kfc-tops-the-decision-lab-best-fb-rankings-2024) Download Brand Ranking Reports View all ![](https://www.decisionlab.co/images/arrow_outward---blue.svg) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s digital dynamics: Experience-led competition takes shape ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s digital dynamics: Experience-led competition takes shape](https://www.decisionlab.co/hubfs/gentleman-helping-young-woman-leave-taxi.jpg) ](https://www.decisionlab.co/blog/vietnams-digital-dynamics-q4-2025) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge](https://www.decisionlab.co/hubfs/Cover%20Image-2.png) ](https://www.decisionlab.co/blog/vietnams-digital-landscape-q3-2025) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s Tet shopping journey: Demand extends beyond Tet and across digital touchpoints ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s Tet shopping journey: Demand extends beyond Tet and across digital touchpoints](https://www.decisionlab.co/hubfs/Slide1-Nov-04-2025-11-13-06-1469-AM.png) ](https://www.decisionlab.co/blog/tet-consumer-trends-reshaped-by-dual-wave-demand-path-to-purchase-and-ai-integration) ### Economic Sentiment Demo 1 View all ![](https://www.decisionlab.co/images/arrow_outward---blue.svg) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s digital dynamics: Experience-led competition takes shape ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s digital dynamics: Experience-led competition takes shape](https://www.decisionlab.co/hubfs/gentleman-helping-young-woman-leave-taxi.jpg) ](https://www.decisionlab.co/blog/vietnams-digital-dynamics-q4-2025) [Decision Lab invests in Vietnam's Experience Economy with the appointment of a new Practice Lead ![Decision Lab invests in Vietnam's Experience Economy with the appointment of a new Practice Lead](https://www.decisionlab.co/hubfs/MKT_Introduce%20new%20team%20member_v1_08.07.2025.png) ](https://www.decisionlab.co/blog/decision-lab-invests-in-vietnams-experience-economy-with-the-appointment-of-a-new-practice-lead) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download European businesses reaffirm Vietnam's long-term potential ![Download Icon](https://www.decisionlab.co/images/download.svg) ![European businesses reaffirm Vietnam's long-term potential](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/002_Blog_Images/young-asian-businesswoman-consulting-with-her-V25UYP4-min.jpg) ](https://www.decisionlab.co/blog/eurocham-vietnams-q2-2025-business-confidence-index) [![podcast Icon](https://www.decisionlab.co/images/podcast.svg) podcast Toyota is the healthiest brand in Vietnam’s automotive industry 1 ![](https://www.decisionlab.co/hubfs/001%20-%20MKT/Client%20Logo/bel.png) Bel 25%% 2 Brand 2 2% 3 % % % View all ](https://www.decisionlab.co/blog/toyota-is-the-healthiest-brand-in-vietnams-automotive-industry) Demo 2 View all ![](https://www.decisionlab.co/images/arrow_outward---blue.svg) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s digital dynamics: Experience-led competition takes shape ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s digital dynamics: Experience-led competition takes shape](https://www.decisionlab.co/hubfs/gentleman-helping-young-woman-leave-taxi.jpg) ](https://www.decisionlab.co/blog/vietnams-digital-dynamics-q4-2025) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge](https://www.decisionlab.co/hubfs/Cover%20Image-2.png) ](https://www.decisionlab.co/blog/vietnams-digital-landscape-q3-2025) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s Tet shopping journey: Demand extends beyond Tet and across digital touchpoints ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s Tet shopping journey: Demand extends beyond Tet and across digital touchpoints](https://www.decisionlab.co/hubfs/Slide1-Nov-04-2025-11-13-06-1469-AM.png) ](https://www.decisionlab.co/blog/tet-consumer-trends-reshaped-by-dual-wave-demand-path-to-purchase-and-ai-integration) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains](https://www.decisionlab.co/hubfs/Screenshot%202024-10-22%20at%2010.58.04.png) ](https://www.decisionlab.co/blog/vietcombank-tops-the-decision-lab-bank-satisfaction-rankings-as-techcombank-makes-strong-gains) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Toyota is the healthiest brand in Vietnam’s automotive industry ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Toyota is the healthiest brand in Vietnam’s automotive industry](https://www.decisionlab.co/hubfs/AdobeStock_513463928.jpeg) ](https://www.decisionlab.co/blog/toyota-is-the-healthiest-brand-in-vietnams-automotive-industry) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam](https://www.decisionlab.co/hubfs/AdobeStock_646400268.jpeg) ](https://www.decisionlab.co/blog/vietnam-travel-landscape-2024) [BaoViet Life is the best insurance brand in Vietnam ![BaoViet Life is the best insurance brand in Vietnam](https://www.decisionlab.co/hubfs/happy-asian-young-family-homeowners-bought-new-house-japanese-mom-dad-daughter-embracing-looking-forward-future-new-home-after-moving-relocation-sitting-sofa-with-boxes-together.jpg) ](https://www.decisionlab.co/blog/baoviet-life-is-the-best-insurance-brand-in-vietnam) ### Connected Consumer Demo 1 View all ![](https://www.decisionlab.co/images/arrow_outward---blue.svg) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s digital dynamics: Experience-led competition takes shape ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s digital dynamics: Experience-led competition takes shape](https://www.decisionlab.co/hubfs/gentleman-helping-young-woman-leave-taxi.jpg) ](https://www.decisionlab.co/blog/vietnams-digital-dynamics-q4-2025) [Decision Lab invests in Vietnam's Experience Economy with the appointment of a new Practice Lead ![Decision Lab invests in Vietnam's Experience Economy with the appointment of a new Practice Lead](https://www.decisionlab.co/hubfs/MKT_Introduce%20new%20team%20member_v1_08.07.2025.png) ](https://www.decisionlab.co/blog/decision-lab-invests-in-vietnams-experience-economy-with-the-appointment-of-a-new-practice-lead) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download European businesses reaffirm Vietnam's long-term potential ![Download Icon](https://www.decisionlab.co/images/download.svg) ![European businesses reaffirm Vietnam's long-term potential](https://www.decisionlab.co/hubfs/000_MJX_DL_Assets/002_Blog_Images/young-asian-businesswoman-consulting-with-her-V25UYP4-min.jpg) ](https://www.decisionlab.co/blog/eurocham-vietnams-q2-2025-business-confidence-index) [![podcast Icon](https://www.decisionlab.co/images/podcast.svg) podcast Toyota is the healthiest brand in Vietnam’s automotive industry 1 ![](https://www.decisionlab.co/hubfs/001%20-%20MKT/Client%20Logo/bel.png) Bel 25%% 2 Brand 2 2% 3 % % % View all ](https://www.decisionlab.co/blog/toyota-is-the-healthiest-brand-in-vietnams-automotive-industry) Demo 2 View all ![](https://www.decisionlab.co/images/arrow_outward---blue.svg) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s digital dynamics: Experience-led competition takes shape ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s digital dynamics: Experience-led competition takes shape](https://www.decisionlab.co/hubfs/gentleman-helping-young-woman-leave-taxi.jpg) ](https://www.decisionlab.co/blog/vietnams-digital-dynamics-q4-2025) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge](https://www.decisionlab.co/hubfs/Cover%20Image-2.png) ](https://www.decisionlab.co/blog/vietnams-digital-landscape-q3-2025) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietnam’s Tet shopping journey: Demand extends beyond Tet and across digital touchpoints ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietnam’s Tet shopping journey: Demand extends beyond Tet and across digital touchpoints](https://www.decisionlab.co/hubfs/Slide1-Nov-04-2025-11-13-06-1469-AM.png) ](https://www.decisionlab.co/blog/tet-consumer-trends-reshaped-by-dual-wave-demand-path-to-purchase-and-ai-integration) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains](https://www.decisionlab.co/hubfs/Screenshot%202024-10-22%20at%2010.58.04.png) ](https://www.decisionlab.co/blog/vietcombank-tops-the-decision-lab-bank-satisfaction-rankings-as-techcombank-makes-strong-gains) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Toyota is the healthiest brand in Vietnam’s automotive industry ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Toyota is the healthiest brand in Vietnam’s automotive industry](https://www.decisionlab.co/hubfs/AdobeStock_513463928.jpeg) ](https://www.decisionlab.co/blog/toyota-is-the-healthiest-brand-in-vietnams-automotive-industry) [![Download Icon](https://www.decisionlab.co/images/download.svg) Download Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam ![Download Icon](https://www.decisionlab.co/images/download.svg) ![Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam](https://www.decisionlab.co/hubfs/AdobeStock_646400268.jpeg) ](https://www.decisionlab.co/blog/vietnam-travel-landscape-2024) [BaoViet Life is the best insurance brand in Vietnam ![BaoViet Life is the best insurance brand in Vietnam](https://www.decisionlab.co/hubfs/happy-asian-young-family-homeowners-bought-new-house-japanese-mom-dad-daughter-embracing-looking-forward-future-new-home-after-moving-relocation-sitting-sofa-with-boxes-together.jpg) ](https://www.decisionlab.co/blog/baoviet-life-is-the-best-insurance-brand-in-vietnam) ## Demo 2 Gain deep insights into the ever changing behaviors & mindsets of Vietnamese consumers, shaping the future of markets. [Building successful brand](https://www.decisionlab.co/blog-listing-test#) [Economic Sentiment](https://www.decisionlab.co/blog-listing-test#) [Connected Consumer](https://www.decisionlab.co/blog-listing-test#) [![](https://www.decisionlab.co/images/WhatsApp-Image-2024-09-05-at-15.35.04.jpeg) ](https://www.decisionlab.co/blog-listing-test#) ### Demo 2.2