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Consumer confidence rises 2.3 points as inflation concerns ease.

Upcoming Report

Consumer confidence rises 2.3 points as inflation concerns ease.

Upcoming Report

Consumer confidence rises 2.3 points as inflation concerns ease.

Upcoming Report

Consumer confidence rises 2.3 points as inflation concerns ease.

Understand Vietnamese Consumers

Gain deep insights into the ever changing behaviors & mindsets of Vietnamese consumers, shaping the future of markets.

// Featured Articles

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Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge

Decision Lab invests in Vietnam's Experience Economy with the appointment of a new Practice Lead

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European businesses reaffirm Vietnam's long-term potential

ranking

Vietnam's best Real-estate brands in Q4, 2024, tracked quarterly

Building Successful Brand

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ranking

Vietcombank tops Decision Lab Best Bank Rankings 2024

Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam

KFC tops the Decision Lab Best F&B Rankings for the second year in a row

Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge

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Vietnam’s Tet shopping journey: Demand extends beyond Tet and across digital touchpoints

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Vietnam’s digital landscape: Reshaped by AI, livestreaming, and social platforms

Economic Sentiment

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Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge

Decision Lab invests in Vietnam's Experience Economy with the appointment of a new Practice Lead

Download

European businesses reaffirm Vietnam's long-term potential

podcast

Toyota is the healthiest brand in Vietnam’s automotive industry

Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge

Download

Vietnam’s Tet shopping journey: Demand extends beyond Tet and across digital touchpoints

Download

Vietnam’s digital landscape: Reshaped by AI, livestreaming, and social platforms

Download

Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains

Download

Toyota is the healthiest brand in Vietnam’s automotive industry

Download

Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam

BaoViet Life is the best insurance brand in Vietnam

Connected Consumer

View all

Download

Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge

Decision Lab invests in Vietnam's Experience Economy with the appointment of a new Practice Lead

Download

European businesses reaffirm Vietnam's long-term potential

podcast

Toyota is the healthiest brand in Vietnam’s automotive industry

Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge

Download

Vietnam’s Tet shopping journey: Demand extends beyond Tet and across digital touchpoints

Download

Vietnam’s digital landscape: Reshaped by AI, livestreaming, and social platforms

Download

Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains

Download

Toyota is the healthiest brand in Vietnam’s automotive industry

Download

Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam

BaoViet Life is the best insurance brand in Vietnam

Demo 2

Gain deep insights into the ever changing behaviors & mindsets of Vietnamese consumers, shaping the future of markets.

Understand Vietnamese Consumers

// Featured Articles

Building Successful Brand

Economic Sentiment

Connected Consumer

Demo 2

Demo 2.2