At Decision Lab, our mission is to empower organisations to make better decisions through innovative market research and behavioural science. To achieve this, we continuously invest in talent and technology to deliver agile, connected, and data-driven solutions that create meaningful impact for our clients.
One of the most important ways we do this is through our annual Market Research Consultant (MRC) Programme, designed to nurture the next generation of market research professionals. This year, we are thrilled to welcome seven exceptional graduates to our team as part of the MRC Batch of 2025.
As our CEO, Thue Quist Thomasen, shared: “One of the things I enjoy most as CEO of Decision Lab is seeing how fresh talent reshapes the way we think and work. These seven graduates come from some of Vietnam’s and the world’s leading universities. They bring with them backgrounds in economics, psychology, business, and data science but more importantly, they bring new ways of seeing the world.”
This diversity of thought and expertise is what makes the MRC Programme so impactful. In a field like ours, technical skills matter but curiosity, creativity, and bold thinking matter just as much.
The MRC Programme is deliberately designed to be rigorous and rewarding. It begins with a three-week bootcamp, where our new consultants master Decision Lab’s methodologies, platforms, and research frameworks.
After bootcamp, they embark on an 18-month rotational programme, gaining hands-on experience across multiple practices such as Finance, Education, Experience Economy, Insight Velocity (FMCG and Agencies). This structure ensures they don’t just learn research. They learn how to connect data with strategy and insights with action.
When we look at this new cohort, we see more than junior consultants. We see the future of our industry in Vietnam. These talented individuals will grow into professionals who advise brands, shape strategies, and set new standards for how consumer insight is generated and applied.
Decision Lab’s Market Research Consultant Programme is an annual initiative aimed at developing future leaders in market research. Through intensive training and hands-on experience, participants gain the skills and knowledge needed to thrive in a dynamic, data-driven industry.
Interested in joining our next cohort? Learn more about the program