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How to influence your brand health metrics and win over consumers
This article is a field guide for brand managers seeking to understand brand health ...
Vietnam’s most talked-about brands for February 2023
Decision Lab, YouGov's exclusive partner in Vietnam, introduces the most talked-about ...
Zalo remains Vietnam's #1 messaging app in 2022
Zalo continued to be Vietnam's most-used messaging application in 2022.
Decision Lab appoints two new key members to its growing team
Decision Lab is excited and proud to announce the latest members of the Decision Lab team.
TikTok's first-mover advantage challenged
Decision Lab and MMA have just released the latest report on The Connected Consumer. ...
Which Brands Stood out from the Crowd this Tết?
According to YouGov BrandIndex data, e-commerce was the most successful of all product ...
European Business Confidence In Vietnam's Economic Performance Continued To Decline In Q4 2022
YouGov’s latest “Global Best Brand Ranking 2022” is a celebration of brands with the best ...
Fintech and Mobile Banking Lead YouGov’s Bank and Payment System Consideration Rankings in Vietnam
The biggest consumer finance survey in Vietnam has named MoMo (30.8 points), Vietcombank ...
Samsung ranked ‘Best Brand’ in Vietnam for the second year running
Samsung has once again been named ‘Best Brand’ in Vietnam. For the second year in a row, ...
EUROPEAN BUSINESS CONFIDENCE IN VIETNAM'S BUSINESS CLIMATE SLIPS FURTHER BUT REMAINS STRONG IN Q3 2022
During the third quarter of 2022, European business stakeholders' perception of Vietnam's ...
New partnership offers brands in Vietnam world-leading digital tools and first-class consumer insights
YouGov Vietnam and Decision Lab have joined forces. The two business units will create ...
COVID-19 cited as young Vietnamese' top motivation for healthy eating
46% of Vietnamese Gen Y & Gen Z consumers cited COVID-19 as the main motivator for ...
Homegrown Coc Coc fast-rising among international web browsers
In the first quarter of 2022, Coc Coc is rising fast in terms of usage and user ...
Vietnamese return to old Internet habits after pandemic
Vietnamese consumers are going back to pre-pandemic levels of usage and preference for ...
Are Vietnamese tweeting more? A review of social media use in Q1 2022
Social media platforms are more popular than ever in Vietnam, after a period of ...
Are brands in Vietnam doing enough to save the environment?
According to a recent Decision Lab survey, Vietnamese believe that corporations can do ...
Embracing social commerce: A consumer journey perspective
Learn how social commerce shoppers circumvent risks of online commerce frauds using ...
The state of social commerce in Vietnam
MMA Vietnam and Decision Lab recently launched a report which sheds light on the state of ...
Facebook, an influential presence in the Vietnamese omnichannel consumer journey
Facebook's influence on commerce in Vietnam extends beyond the online world: Facebook ...
Facebook gained new E-Commerce grounds
Facebook, the top social media platform in Vietnam, might have found another way to ...
TikTok is now the biggest short-video platform in Vietnam
TikTok has officially been Vietnamese’s favorite short video platform in Q4 2021, despite ...
This Valentine's day, Vietnamese are swiping right for love
How do the digitally connected Vietnamese find romance in 2022?
Move over—here comes Zalo!
In Q4 2021, the Vietnamese unicorn VNG’s Zalo beat the likes of Facebook & YouTube to ...
3 quick facts about E-wallets this Tet
3 quick facts about how E-wallet user behavior will shift during the upcoming Tet holiday ...
Meet the newest members of Decision Lab!
Market research company Decision Lab expands its presence in Southeast Asia with six new ...
How E-commerce brands fared during the fourth wave
During lockdown, E-commerce platforms became more important as consumer staples became ...
Fifteen percent of Vietnamese consumers can now no longer live without TikTok
The success of Vietnamese TikTok creators in keeping consumers watching beyond the end of ...
End of lockdown sees social media use dip in Vietnam
The end of lockdowns in the third quarter of 2021 in Vietnam has resulted in a reduction ...
Decision Lab served as Knowledge Partner at APAC and Vietnam MMA Smarties Awards 2021
Decision Lab served as the Knowledge Partner to the 2021 MMA Smarties Awards in APAC and ...
E-wallet in Vietnam: Solving the user (dis)loyalty puzzle
Ewallet providers may boost customer loyalty and incentivize more spending if they ...
Promotion, Security, Availability still biggest drawcards in Vietnam’s crowded E-wallet market
Our fresh insights indicate that e-wallets users from different age groups and locations ...
Demystifying the rise of E-wallets in Vietnam
The rising popularity of E-wallets in Vietnam suffers from a lack of careful examination. ...
TikTok continues to rise, Zalo claims top position in quarter 2/2021
The digital landscape in Vietnam continued to change in quarter 2/2021, as incumbents ...
Vietnam driven to social media distraction during 2nd quarter lockdown
An extended period of physical lockdown during the second quarter of 2021 has seen ...
Shopee cements dominant position in Vietnam’s still booming e-Commerce industry
Strict lockdowns and work from home orders during the second quarter of 2021 have forced ...
Netflix can't chill: Streaming giant struggles to capture Vietnamese connected consumers' attention
Despite being a domineering streaming platform worldwide, Netflix struggles to capture ...
Gen Z’s social distraction gives new platforms hope in Vietnam
Gen Z consumers' increasing distraction across media devices and channels opens up ...
Shopee still dominates Vietnam’s urban e-commerce landscape, social start-ups see opportunity elsewhere
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Fifty-five percent of Gen Z now using TikTok in Vietnam: Facebook, YouTube launch 'Reels' and 'Shorts'
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Google partners up with Decision Lab to uncover the latest insights for Summer 2021
Decision Lab to provide Google with exclusive and highly customized data for a successful ...
Decision Lab to welcome the next generation of agile consultants
Market research company Decision Lab expands its presence in Southeast Asia with six new ...
Shopee holds off Lazada, others to maintain favoritism in Vietnam’s booming digital economy
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
TikTok grows beyond Gen Z, while old habits persist despite ‘divided’ attention
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Facebook less newsworthy in 2020, but still Vietnam’s most popular platform overall
Per Decision Lab's latest Connected Consumer study, Facebook loses spot as Vietnam’s ...
Despite rapid digitalization, connecting and gathering remain the core of Tet
Amidst the digital transformation in Vietnam, Tet is still the time for reunions, be it ...
YouGov and Decision Lab join forces to bring state-of-the-art data solutions to brands in Vietnam
YouGov, the international research and data analytics group headquartered in London, ...
Gen X driving Grab towards Vietnam’s $4 billion ride-hailing future
Grab continues to dominate the future $4B ride-hailing market in Vietnam, and the force ...
Shopee still Vietnam’s favorite place to buy online; COVID accelerates digital transformation
Vietnamese retailers adapt to life with COVID-19 as shoppers make more purchases online. ...
Will Instagram Reels slow TikTok’s growth in Vietnam?
Driven by the country’s massive population of 15-23 year-old ‘Generation Z’, TikTok has ...
3 Ways To Respond To A New Normal During COVID-19
By pivoting towards kindness, acting with agility and safeguarding the ability to thrive ...
Decision Lab to partner with Statista, world-leading statistics portal
Decision Lab recently announced its data partnership with Statista, world-leading ...
Decision Lab to onboard top-notch graduates as new consultants
Market research company Decision Lab expands its presence in Southeast Asia with four new ...
Vietnam’s Gen Z more likely to dump apps, Facebook still number one source of mobile news
Decision Lab’s Connected Consumer Report for Q1 2020 has confirmed Vietnam’s huge ...
Vietnam not immune to TikTok’s global charm, local Facebook-alternatives make gains in Q1 2020
A nationwide study by Decision Lab has confirmed the rise in popularity of the ...
Decoding the habits of the connected Vietnamese consumer this Tết
Exponential increases in smartphone usage and Internet connectivity has led to incredible ...
Mobile Gaming Revenue tops $1billion in Southeast Asia
The addictive nature of playing games on mobile phones has seen advertising revenues in ...
Are you measuring up when it comes to measuring your marketing effort?
Marketers who put measurement at the center of their growth strategy are four times more ...
At a glance: The everything you need-to-know of mobile gaming in Vietnam
With revenues from mobile games in Vietnam already at $136 million* at the beginning of ...
Adtima locks in Decision Lab to measure campaign effectiveness
Via the partnership, Adtima will provide its clients with more than just performance and ...
Vietnamese diners put down the burgers and pizza in favour of Japanese, BBQ and Hotpot
There’s been a shift in the way Vietnamese spend their money when it comes to eating out. ...
The Price of Victory: Analysing the value of an ad during the recent AFF Cup Final.
According to Brands Vietnam, a 30s spot during the 2nd leg of the 2018 AFF Cup Final ...
Is your Tet TVC doing enough?
If you are going to invest in making a commercial or online video that leverages the most ...
Vietnam Foodservice Seminar 2018 makes headlines
Decision Lab and Eurocham welcomed over 150 of Vietnam’s top F&B executives and ...
Packaging perfection at Tet. What did and didn’t work in 2018...
With the busiest retail period of the year fast approaching, we decided to test three ...
Yes, the Internet is redefining Gen Z’s TV habits
Research by Decision Lab has revealed that although tech-savvy GenZers have ...
Study dispels myths about online shopping behavior in Vietnam
Research conducted by Decision Lab has revealed that Vietnamese men are more likely to ...
Brands, get ready for Tet shopping
A survey by Decision Lab has asked Vietnamese shoppers in Ho Chi Minh City and Hanoi to ...
Packaging the perfect Tet
As brands begin to plan for Vietnam’s busiest retail period of the year, we wanted to ...
It’s time for Beverage Manufacturers to shift their sales focus in the Out-of-Home market
Up until Q2 2017, Quick Service Restaurants (QSR) had always been a top 3 sales channels ...
5 things you need to know about Generation Z
Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
3 reasons why Convenience stores are your next direct competitors
Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
The making of agile marketing professionals
Three of Decision Lab’s senior team take us through the specialized approach that helps ...
Decision Lab: The forefront of digital marketing measurement
How do we accurately measure digital marketing trends? What’s the importance of brand ...
Decision Lab: Defining Agile Market Research in the digital age
Thue Thomasen & Aske Østergård, founders of market research (MR) agency Decision Lab, ...
Back Home To Vietnam: Embracing The Transition
Returning home to Vietnam can be difficult. We asked three Decision Lab staff, all of ...
Vietnam's top graduates join Decision Lab's Market Research Consultant Program
Ability to apply in depth understanding to our clients' new challenges, work with the ...
Decision Lab is shortlisted for the MMA Smarties Awards
MMA announced that Decision Lab, FrieslandCampina & Pervorm has been shortlisted for ...
Vietnam’s restaurants showed signs of traffic improvement but more fierce competition awaits
Out-of-home visits in Vietnam’s three biggest cities picked up in Quarter 2-2017 with a ...
Why Response Rate is crucial to online research - and how to keep it high
Six years ago, when Decision Lab introduced online surveys to Vietnam, the biggest ...
Market research industry not doing enough to ensure respondent satisfaction
Only 25% of all respondents globally are satisfied with the experience of taking part in ...
Restaurant industry in Vietnam took a downturn in Q1 2017
The Foodservice industry in Vietnam in Q1, 2017 changed quite drastically, with sharply ...
Decision Lab continues to expand with five new high calibre consultants
Market research company Decision Lab, continues to extend its presence in South East Asia ...
Top 5: What foodservice brands in Vietnam must know
With a population of more than 93 million, that’s increasing both in size and purchasing ...
Vietnamese consumers: frugal with food but splash out on drinks
Decision Lab's latest report on Out-of-home Food and Drinks Consumption Trend Vietnam
Are Western restaurants affordable enough to become an everyday staple in Vietnam?
A new report from research company Decision Lab shows that Western restaurants are a ...
Are Western restaurants stealing Vietnamese children away from traditional foods?
A new report from research company Decision Lab shows that Western restaurants are a ...
Is online ordering crucial for restaurants’ success in Vietnam?
Eating out is one of the favourite activities of the Vietnamese with adult visits to out ...
Decision Lab continues to grow with six new market researchers
Ability to apply in depth understanding to our clients' new challenges, work with the ...
Decision Lab launch makes international news
Decision Lab has firmly established itself as the new name in the Asian market research ...
From Epinion to Decision Lab: The new name in Asian market research
From Epinion to Decision Lab: The new name in the Asian research industry. Our expert ...
Why mobile ads must be functional to capture Vietnamese consumers
Vietnam’s mobile marketers need to invest more into ensuring their marketing content has ...
Almost half of mobile ads are clicked on by mistake
A brand new study from market research agency, Decision Lab highlights the huge void in ...
What brands must know about Generation Z in Vietnam
Vietnam: what brands must know about Generation Z
What brands need to know about Generation Z in Malaysia
Everything brands need to know about connecting with Malaysia's 13-21 year olds from ...
The importance of emojis for brands in Vietnam
The importance of emojis for brands in Vietnam
Do Vietnamese women expect too much of themsleves?
Is it possible to embrace and uphold a modern work life balance or do women in Vietnam ...
Tet spending in Vietnam will hit at an all time high
Deep insight into how consumers in Vietnam will be spending this Tet
3 successful strategies in times of shrinking wallets
Market Research agency Decision Lab outlines how Malaysian consumers behave when times ...