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Bank Satisfaction

Bank Satisfaction Rankings 2025

Decision Lab Bank Satisfaction Rankings 2025 ranks Vietnam's top 10 banks by their YouGov BrandIndex Net Satisfaction Score - the share of a bank's current customers who report being satisfied minus the share who report being dissatisfied - measured across 2024. Businesses that understand their overall brand health can use it to improve their rankings, stand out in a crowded marketplace, build a loyal customer base, increase brand awareness, and drive growth. The ranking is written for bank marketing and customer experience leaders responsible for building loyalty and brand equity in a competitive financial sector.

Key highlight points:

  • Techcombank climbs to the top spot. Techcombank leads Vietnam's banks with a Net Satisfaction Score of 84.6, moving up from third to overtake Vietcombank (84.3) and MB (81.6).

  • SHB is the mover of the year. SHB climbed from 16th to 8th, up 9.8 points - the single biggest gain in the ranking.

  • Momentum signals brand health. The top three improvers - SHB (+9.8), AB BANK (+9.5) and Timo (+7.2) - mark where customer satisfaction is strengthening fastest.

Download the report