Bank Satisfaction Rankings 2025

Introducing the Decision Lab Bank Satisfaction Rankings 2025, showcasing Vietnam's esteemed top 10 banks and top 5 improvers based on the YouGov BrandIndex proprietary Satisfaction score. The rankings reveal a dynamic shift in customer satisfaction within the Vietnamese banking sector, with several institutions demonstrating significant changes in their standings. This indicates evolving consumer expectations and a heightened level of competition.

The rankings also serve as a useful source of information for customers seeking banks that offer an excellent customer experience. Banks should prioritise customer satisfaction and build long-term relationships with their customers to improve their ranking and become more prominent in the market.