Build a portrait of your consumers’ entire world with unrivaled granularity
Find and understand the audience that matters most to you
- Find your perfect audience
- Create a detailed portrait of them
- Target them with incredible precision
Combine unique filters to build up an outline of your ideal audience, incorporating media, psychographics, demographics and more.
Choose from millions of data variables, collected daily and updated weekly, including brand usage and perception, hobbies and interests, and media.
Pinpoint the channels and mediums your audience loves, and talk to them when they most want to listen.
Build a portrait of your consumers' entire world with unrivaled granularity
Fast & unique data solutions you can rely on
Your data is safely stored in our cloud-based, high performance data store.
Our simple drag-and-drop interface allows anyone to quickly get the data they need.
Multiple modes of analysis including: group comparison, tables, graphs, and multitables to help you get the most from your data.
Data sets are refreshed every week, for the freshest, most relevant data.
Create unique custom filters and variables to extract the data that's most useful to you.
Share data sets and custom filters, externally or with your team, quickly and easily.
YouGov uses Z-scores to automatically highlight the important variables that distinguish groups.
Use YouGov Re-Contact to approach defined segments with further questions, or run your own surveys and feed the results straight into YouGov Profiles.
Compare data in all markets over specific time frames, global variables, pre-coded variables (such as income) and more.
What is measured in YouGov Profiles?
- Brand Use and Perception
- Digital and Social Media Consumption
- Media Reach and Frequency
- Print, TV, Radio, Out of Home Media
- YouGov Ratings