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Plan
YouGov Profile

Build a portrait of your consumers’ entire world with unrivaled granularity

Find and understand the audience that matters most to you

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  • Find your perfect audience
  • Create a detailed portrait of them
  • Target them with incredible precision

Combine unique filters to build up an outline of your ideal audience, incorporating media, psychographics, demographics and more.

Choose from millions of data variables, collected daily and updated weekly, including brand usage and perception, hobbies and interests, and media.

Pinpoint the channels and mediums your audience loves, and talk to them when they most want to listen.

Our Offering

yougovprofiles

Build a portrait of your consumers' entire world with unrivaled granularity

 

150,000
Registered panel members in Vietnam
Weekly updates
The freshest, most relevant data
Customizable
Follow up with Re-Contact
Benefits

Fast & unique data solutions you can rely on

ygdl_icon_Artboard 1 copy 22 24hr cloud platform

Your data is safely stored in our cloud-based, high performance data store.

 
ygdl_icon_Artboard 1 copy 15 Easy and interactive

Our simple drag-and-drop interface allows anyone to quickly get the data they need.

 
ygdl_icon_Artboard 1 copy 20 Research intuitive

Multiple modes of analysis including: group comparison, tables, graphs, and multitables to help you get the most from your data.

 
ygdl_icon_Artboard 1 copy 10 Weekly updates

Data sets are refreshed every week, for the freshest, most relevant data.

 
ygdl_icon_Artboard 1 copy 11 Flexible

Create unique custom filters and variables to extract the data that's most useful to you.

 
ygdl_icon_Artboard 1 copy 21 Collaborative

Share data sets and custom filters, externally or with your team, quickly and easily.

 
ygdl_icon_Artboard 1 copy 16 Smart

YouGov uses Z-scores to automatically highlight the important variables that distinguish groups.

 
ygdl_icon_Artboard 1 copy 17 Customizable

Use YouGov Re-Contact to approach defined segments with further questions, or run your own surveys and feed the results straight into YouGov Profiles.

 
ygdl_icon_Artboard 1 copy 19 Depth of comparison

Compare data in all markets over specific time frames, global variables, pre-coded variables (such as income) and more.

 
Variables

What is measured in YouGov Profiles?

  • Attitudes
  • Brand Use and Perception
  • Demographics
  • Digital and Social Media Consumption
  • Interests
  • Issues
  • Lifestyle
  • Media Reach and Frequency
  • Personality
  • Politics
  • Print, TV, Radio, Out of Home Media
  • Consumption
  • Segmentations
  • Topical
  • YouGov Ratings

Start Planning Today. Discover the power of Profiles for FREE with

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