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Cases

From Insights to Impact: How Pizza Hut Vietnam Leveraged Real-time Tracking to Secure Market Leadership

Pizza Hut Vietnam leveraged real-time tracking through YouGov BrandIndex to secure market ...
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Thought leadership report by The Sentry and Decision Lab helps uncover the future of work in Vietnam

How Decision Lab helps The Sentry to conduct a thought leadership report focusing on the ...
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Happiness Saigon leveraging omnibus service for rapid consumer insights

Learn how Happiness Saigon leveraged Decision Lab's omnibus service to develop its ...
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Facebook turns to Decision Lab to understand the importance of ‘chat’ in Vietnam

Facebook chose Decision Lab to help them explore the uncharted conversational commerce ...
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Measuring advertising effectiveness in real-time for Pizza Hut in Vietnam

Pizza Hut Vietnam chose Decision Lab to measure marketing effectiveness
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Testing TVCs for Dutch Lady

FrieslandCampina Vietnam chose Decision Lab for ad testing service
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Delivering insight into the international education market for IAJN

More than 10,000 int' alumni from all over Asia have participated a survey by Decision ...
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Consumer brand tracking for the Financial Times in Southeast Asia

How agile, connected and decision focussed market research allows the Financial Times to ...
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Helping San Miguel pick the right packaging

San Miguel Pure Food Vietnam in partnership with Decision Lab to pick the right packaging ...
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Helping Domino’s Pizza to tap into new meal occasions

Learn more about how Domino’s Pizza, one of the biggest pizza chains in the world ...
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Real-time campaign optimization: A case with FrieslandCampina

Learn how FrieslandCampina Vietnam leveraged Decision Lab's real-time digital measurement ...
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Why brands are using Google Maps to penetrate emerging markets

Why leading brands are using google maps to penetrate emerging markets
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Presenting GrabBike with clear opportunities for growth in Vietnam

Why apps need better understanding of their consumers and marketing impacts to grow in ...
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Optimising Facebook campaign ROI for ICP, a leading FMCG brand in Vietnam

Do huge Facebook campaigns with celebrity backing actually lead to real sucess? How to ...
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Optimising digital campaigns for Sabeco, Vietnam's largest brewery

Optimising digital campaigns for Sabeco, Vietnam's largest brewery
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Aiding Arla's expansion into Vietnam by establishing retailer satisfaction

How monitoring and evaluating the effectiveness of supply chain is essential for brand ...
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How Samsung used in depth cross-industry market research to enhance performance and reach in Indonesia

How Samsung gained in depth understanding of major players and growth tendencies in the ...
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Establishing Vietnam’s market potential for investment for Dragon Capital

Why agile and decision focused market research is essential for business and investment ...
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Helping Vietnamese beauty brand Finomas with a successful product launch

How brands can capitalise on the recent rapid increase in both disposable income and ...
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