Decision Lab Best Bank Rankings 2024
Decision Lab Best Bank Rankings 2024 ranks Vietnam's top 10 banks using the YouGov BrandIndex proprietary Index score - the 12-month average of six brand-health dimensions: Impression, Quality, Value, Satisfaction, Recommend and Reputation. Businesses that understand their overall brand health can use it to improve their rankings, stand out in a crowded marketplace, build a loyal customer base, increase brand awareness, and drive growth. The ranking is written for bank marketing and brand leaders responsible for building brand equity in a competitive financial sector.
Key highlight points:
- Vietcombank holds the top spot. Vietcombank leads Vietnam's banks with an Index score of 32.3, ahead of MB (28.2) and BIDV (24.6).
- MB is the mover of the year. MB gained 5.1 points to reach 28.2 - the single biggest gain in the ranking - while holding second place overall.
- Momentum signals brand health. The top three improvers -MB (+5.1), Vietcombank (+3.8) and BIDV (+1.9) - mark where perception is actively strengthening.