Decision Lab Best Retail Rankings 2024
Decision Lab Best Retail Rankings 2024 ranks Vietnam's top 10 retail brands using the YouGov BrandIndex proprietary Index score - the 12-month average of six brand-health dimensions: Impression, Quality, Value, Satisfaction, Recommend and Reputation. Businesses that understand their overall brand health can use it to improve their rankings, stand out in a crowded marketplace, build a loyal customer base, increase brand awareness, and drive growth. The ranking is written for retail marketing and brand leaders responsible for building brand equity in a competitive market.
Key highlight points:
- Thế Giới Di Động holds the top spot. Thế Giới Di Động leads Vietnam's retail brands with an Index score of 32.0, ahead of Điện máy XANH (28.1) and FPTShop (24.1).
- Bách hoá XANH is the mover of the year. Bách hoá XANH climbed from 7th to 5th, up 4.9 points - the single biggest gain in the ranking.
- Momentum signals brand health. The top three improvers - Bách hoá XANH (+4.9), Điện máy XANH (+0.7) and Pharmacity (+0.5) - mark where perception is actively strengthening.