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Decision Lab Best Retail Rankings 2024

The Decision Lab Best Retail Brand Rankings 2024 highlight the top 10 brands for the year, using the YouGov BrandIndex proprietary Index metric. The Index metric reflects a brand’s overall health by calculating the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. The rankings represent the 12-month average of those scores.

Retail businesses that understand their overall brand health can use this knowledge to improve their ranking, stand out in a crowded marketplace, establish a loyal customer base, increase brand awareness, and drive business growth.

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