The Decision Lab Best Retail Brand Rankings 2024 highlight the top 10 brands for the year, using the YouGov BrandIndex proprietary Index metric. The Index metric reflects a brand’s overall health by calculating the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. The rankings represent the 12-month average of those scores.
Retail businesses that understand their overall brand health can use this knowledge to improve their ranking, stand out in a crowded marketplace, establish a loyal customer base, increase brand awareness, and drive business growth.
