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Lima Curtis

Decision Lab launch makes international news

After its successful management buyout from Epinion, Decision Lab has firmly established itself as the new name in the Asian research industry since launching in May 2016.

With coverage both in international and local press, the word of Decision Lab’s mission to deliver agile, connected and decision focused market research in Southeast Asia is spreading. 

The Asia-wide marketing magazine Mumbrella published an exclusive interview with Decision Lab co-founder Thue Quist Thomasen, where he discussed the need for brands to be more agile in their decision making, and utilise market research with a much faster turnaround than before to connect with the modern Asian consumer.

The full article can be found here and the interview was also picked up by international marketing hub, MRWebOver in Vietnam, its leading marketing publication Brands Vietnam ran the full story, outlining how Decision Lab will differentiate from other market research companies, by working with progressive clients who understand the need for digital fluidity and who want to be constantly challenged with the newest thinking.

The full article (in Vietnamese) can be read here.

Decision Lab is managed by the former management team of Epinion Asia; Aske Nickolaj Bach Østergård and Thue Quist Thomasen.


Decision Lab's founders 


Aske Østergård
+ 84 946 270 290


Thue Quist Thomasen
+ 84 946 270 280

The change in name from Epinion Asia to Decision Lab will not affect ongoing contracts or issued proposals, as they will stay business as usual, but only affect name and strategy.