At Decision Lab, our mission is to empower organisations to make better decisions through innovative market research and behavioural science. To achieve this, we continuously invest in new talent through our annual Market Research Consultant (MRC) program—designed to nurture the next generation of market research professionals.

This year, we are proud to welcome seven exceptional young talents to Decision Lab as part of the MRC 2025 batch.

A growing team with fresh perspectives

The new consultants join us from top universities in Vietnam and abroad, including Foreign Trade University, Fulbright University Vietnam, International University – VNU-HCMC, RMIT University, and the University of British Columbia.

They bring with them diverse academic backgrounds and practical experiences, ranging from economics and international business to data science and psychology. What unites them is a shared passion for understanding consumers, generating insights, and helping organisations navigate complex markets.

The MRC journey: From bootcamp to consultant 

The journey begins with a 2.5-week intensive bootcamp, where new consultants gain a comprehensive introduction to Decision Lab’s methodologies, solutions, and platforms, as well as hands-on exposure to our Online Panel and proprietary tools.
The bootcamp culminates in a mock research project, giving participants the chance to apply what they’ve learned in a real-life scenario—testing their problem-solving, analytical, and presentation skills.
Afterwards, the consultants embark on an 18-month program with rotations across our strategic verticals: Finance practice, Experience Economy, Education & FMCG & Agencies, as well as various projects. This structure ensures they build a solid research foundation, sharpen analytical and consulting skills, and gain exposure to a wide range of industries and clients.
By the end of the program, they graduate as well-rounded generalists with the ability to advise clients confidently and effectively.

In their own words: Meet the new Labsters

• Nguyen Quang Phuc Hao – Foreign Trade University, Ho Chi Minh City Campus: “I’m excited to hone my market research skills while collaborating with clients to help them gain deeper insights into the Vietnamese market and consumer behaviour.”
• Nguyen Phuong Uyen – Fulbright University Vietnam: “Excited to explore what research looks like beyond the academic context and how to conduct one that informs business decisions.”
• Dao Trang Uyen – Foreign Trade University: “I’m thrilled to join Decision Lab, where I can sharpen my analytical and consulting skills through real business cases while contributing fresh perspectives and growing along this promising journey.”
• Phan Thi Phuong Thao – International University - Vietnam National University HCMC: “Joining this program opens an exciting pathway to sharpen my research skills and connect theory with practice, paving the way for future growth in the market research industry.”
• Nguyen Phuong Thao Quyen – The University of British Columbia: “I'm looking forward to thriving in the fast-paced, client-facing environment where I can leverage data analysis skills to deliver actionable insights in this rapidly growing industry. The opportunity to directly impact client success while continuously developing my analytical expertise in such a dynamic field is truly motivating.”
• Dang Nhat Ha – RMIT University: “I am enthusiastic about not only learning advanced analytical skills and solving complex strategic challenges but also connecting with like-minded peers and inspiring mentors in the market research industry.”
• Dinh Hoa Linh – Fulbright University Vietnam: “With fellow Labsters’ dedicated training sessions, a healthy dose of curiosity, and just the right amount of morning coffee, I’m ready to dive into the world of market research.”
  
  

Looking ahead

As these new Labsters begin their journey, they represent the future of market research at Decision Lab. With their energy, curiosity, and commitment, they will play a vital role in helping us deliver impactful insights and decision-focused solutions for our clients.

We are excited to see how the MRC 2025 batch will grow, contribute, and shape the future of research in Vietnam and beyond.

About Decision Lab’s MRC program

Decision Lab’s Market Research Consultant Programme (MRC) is an annual opportunity for those looking to build a career in market research. Aimed at nurturing the next generation of market researchers, this programme offers a chance to dive into the industry within a thriving consultancy.

Explore more information about our MRC Program HERE