Is my ad strong enough to go live?
Will consumers basket my new packaging?
Fast and flexible online surveys
Is my digital brand campaign effective?
Covering Vietnamese consumers' out of home eating and drinking behavior.
Is my digital campaign reaching the right audience?
INSIDE THE LAB
In fact, for many 13 to 21 year-olds the line between digital and physical worlds is a blurry one and Gen Z will actually look to the online world, rather than human interaction, for validation of their behaviour and consumer choices, according to a new study in Malaysia from market research company Decision Lab, media communications agency OMD Malaysia and digital media company Media Prima.
According to the report, Malaysia’s Generation Z is digitally popular but physically awkward and feels most comfortable talking to their friends via chat apps than face to face. Almost all own a mobile phone, including 79% of those aged 13- 15, and see it as an extension of their person, rather than an accessory.
Unlike previous generations, Generation Z is discerning online and much more cynical about information disguised as news on social networks. They have learned from the mistakes made by their Generations X and Y predecessors and possess much greater awareness of what they are sharing, and with who, in order to become cybercrime victims.
Most importantly to brands, Generation Z is smart and in the know. Despite being young, their opinions are trusted by their families when it comes to decision-making for household purchases thanks to their knowledge acquiring abilities.
The report goes on to explain how brands should use this insight to connect with Generation Z including:
Just like over 4,000 other business deciders.