Is my ad strong enough to go live?
Will consumers basket my new packaging?
Fast and flexible online surveys
Is my digital brand campaign effective?
Covering Vietnamese consumers' out of home eating and drinking behavior.
Is my digital campaign reaching the right audience?
INSIDE THE LAB
Mobile marketers in the Southeast Asian country need to invest more into ensuring their marketing content has a functional purpose as well as just entertainment value, according to new research from marketing research company Decision Lab and Omnicom Media group.
The study, which is one of the largest studies of mobile use in Southeast Asia, found that Vietnam’s smartphone users were far more likely to engage with adverts and content that offered a functional return, such as a make-up tutorial or mapping feature, than one that was just provided entertainment.
The study titled The Four Cs of Mobile Advertising redefined four key areas that help in navigating the intricacies of mobile advertising - channel, context, content and connect.
Other findings from the report include:
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