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BritCham Vietnam Education Market Report - Key findings
The BritCham Vietnam Education Market Report is an annual study prepared by Decision Lab, launched in 2024, on Vietnam's evolving education landscape. Employability now leads family decision-making - 49% cite postgraduate jobopportunity as the top factor in choosing a degree, ahead of passion or personal strength. It gives schools, educators, and education stakeholders an evidence-based view of the latest trends shaping how families make education decisions. The report is written for schools, educators, and education stakeholders responsible for meeting shifting parent and student expectations.
Key highlight points:
- Holistic aspirations are balanced against return on investment. Ethical values and critical thinking stayed the top educational objectives across 2024–2025, yet the top two drivers of degree choice are now postgraduate job opportunity(49%) and family financial ability (47%) - idealism weighed against employability and cost.
- Planning is "just-in-time" with a growing international focus. Families decide stage by stage - 42% of parents of high-schoolers only began planning one stage before, at secondary level - with the UK, US, and Australia leading perceptionsof top-tier education.
- AI supports learning without replacing it. AI is a standard daily study tool for students, but consensus holds that human-led areas stay human - 57% of parents say communication and interpersonal skills, 56% ethics and values, and 54% critical thinking should not depend on AI.