BritCham Vietnam Education Market Report - Key findings

The BritCham Vietnam Education Market Report, prepared by Decision Lab, is an annual study launched in 2024 to provide schools, educators, and education stakeholders with the latest trends and insights into Vietnam's evolving education landscape. 

Key findings:

• Holistic aspirations balanced with return-on-investment thinking: Parents have continued to prioritise character development, ethical foundations, and soft skills, while increasingly assessing education choices through employability outcomes and financial feasibility. 

• "Just-in-time" planning with a growing international focus: Education decisions have made stage by stage, with bilingual and international schooling emerging as key anchors that have offered flexibility, global exposure, and future readiness. 
  
  
• AI as a supportive, not substitutive force in education: AI has become a daily learning tool, valued for personalisation and efficiency. However, parents and students have agreed that core elements such as ethics, critical thinking, and emotional intelligence should remain human-led.