
The Connected Consumer Q3 2024 report
The Connected Consumer is a quarterly report conducted by Decision Lab since 2019 and is the benchmark publication on media consumption in Vietnam. The study provides the latest trends in Vietnamese digital consumption to support brands connect with consumers most effectively.
Key highlight points:
- TikTok has not only cemented its position as the go-to platform for livestreaming in Vietnam, but it has also outpaced e-commerce giant Lazada to become the second most popular online shopping destination.
- Coc Coc, a local browser, stays in the top 3 preference for Internet browsing, against 2 global giants.
- Bank-owned apps have experienced notable growth, largely driven by Gen Z.