Decision Lab​ Bank Satisfaction ​Rankings 2026​

Decision Lab Bank Satisfaction Rankings 2026 ranks Vietnam's top 10 banks by their YouGov BrandIndex Net Satisfaction Score - the share of a bank's current customers who report being satisfied minus the share who report being dissatisfied - measured across 2025. Businesses that understand their overall brand health can use it to improve their rankings, stand out in a crowded marketplace, build a loyal customer base, increase brand awareness, and drive growth. The ranking is written for bank marketing and customer experience leaders responsible for building loyalty and brand equity in a competitive financial sector.

Key highlight points:

• Vietcombank reclaims the top spot. Vietcombank leads Vietnam's banks with a Net Satisfaction Score of 86.8, up one place to overtake Techcombank (85.9) and MB (85.6).
• SeA Bank is the mover of the year. SeA Bank gained 13.7 points to reach 76.2 - the single biggest gain in the ranking.
• Momentum signals brand health. The top three improvers - SeA Bank (+13.7), Timo (+8.4) and Vikki (+7.4) - mark where customer satisfaction is strengthening fastest.

Contact our Head of Finance Practice, Nguyen Thuy Dung, at ntd2@decisionlab.co for a tailored consultation on your banking strategy.