Decision Lab Best F&B Rankings 2024

Introducing the highly-anticipated Decision Lab Best F&B Rankings 2024, showcasing Vietnam's esteemed top 10 F&B brands using the YouGov BrandIndex proprietary Index score. The Index score reflects a brand’s overall health by calculating the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. The rankings represent the 12-month average of those scores.

Businesses that understand their overall brand health can use this knowledge to improve their rankings, stand out in a crowded marketplace, establish a loyal customer base, increase brand awareness, and drive business growth.