Best Future Wealth Bank Ranking 2025

Decision Lab Best Future Wealth Bank Ranking 2025 is a pioneering ranking of Vietnamese banks built on the voices of the Mass Affluent and Affluent segments. It ranks the top 10 banks two ways - by YouGov BrandIndex Index score (the 12-month average of six brand-health dimensions: Impression, Quality, Value, Satisfaction, Recommend and Reputation) and by Customer Satisfaction (CSAT) score. By understanding their brand health and customer satisfaction, banks can uncover growth opportunities, strengthen customer loyalty, and differentiate themselves - driving sustainable success among Vietnam's next generation of wealth.

Key highlight points:

• Vietcombank leads on both fronts. Vietcombank tops both the Index ranking (59.5) and CSAT ranking (87.6) - the strongest all-round brand among affluent customers.

• MB is the perception mover. MB rose 8.3 points on Index to 55.7, the biggest gain in the ranking, holding 2nd behind Vietcombank.

• Sacombank and VIB are the satisfaction stories. Sacombank jumped 14.1 points on CSAT and VIB 11.7 - the sharpest satisfaction gains, both climbing three ranks.

• Perception and satisfaction don't always align. Techcombank sits 3rd on Index but slipped on CSAT, showing brand strength and lived experience are distinct battlegrounds.