Decision Lab Best Insurance Rankings 2024
Decision Lab Best Insurance Rankings 2024 ranks Vietnam's top 10 insurance brands using the YouGov BrandIndex proprietary Index score - the 12-month average of six brand-health dimensions: Impression, Quality, Value, Satisfaction, Recommend and Reputation. Businesses that understand their overall brandhealth can use it to improve their rankings, stand out in a crowded marketplace, build a loyal customer base, increase brand awareness, and drive growth. The ranking is written for insurance marketing and brand leaders responsible for building brand equity in a competitive market.
Key highlight points:
- BaoViet Life holds the top spot. BaoViet Life leads Vietnam's insurance brands with an Index score of 7.2, ahead of Prudential (5.6) and AIA (5.1).
- Prudential is the mover of the year. Prudential climbed from 3rd to 2nd, moving into the runner-up position among the top brands.
- Momentum signals brand health. The top three improvers - BaoViet Life (+0.5), Dai-ichi Life (+0.4) and Generali (+0.3) - mark where perception is actively strengthening.