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Decision Lab Travel Rankings 2024

Introducing the highly-anticipated Decision Lab Travel Rankings 2024, showcasing Vietnam's top 10 most considered travel brands. 

This ranking is determined by YouGov BrandIndex's Consideration Score, which gauges the likelihood of consumers choosing a brand when next purchasing travel and leisure products. The ranking highlights the brands with the highest average Consideration scores from May 22, 2023, to May 21, 2024, compared to May 22, 2022, to May 21, 2023. 

Travel brands can leverage the Decision Lab Travel Rankings 2024 as a feedback source and a benchmark to assess their performance, allowing them to pinpoint strengths and areas for improvement. Moreover, these rankings can be a source of motivation and inspiration, driving brands to enhance their services, products, and promotional strategies, boosting their brand consideration among consumers.

Download the report