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MMA Smarties Award 2021 Report: Vietnam

Decision Lab proudly served as the Knowledge Partner for the 2021 MMA Smarties Awards. In this role, we observed the judging process and summarized the key trends among this year's shortlisted and winning campaigns.

Main insights for this year's advertising campaigns in Vietnam include:

  • COVID-19 played a central role in influencing campaign strategy

  • Brands captured Gen Z interest in native touchpoints

  • International brands showed localization efforts

 

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