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The Connected Consumer - 4th quarter of 2021

This is the latest installment of Decision Lab's  quarterly study, which started in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment consumption (music, movies, videos), as well as communication and shopping. This quarter, we also track consumers' browser usage.

  • Is there a difference in online activities between different age group?
    Identify which social media platform is favored by Gen Z, Gen Y and Gen X
  • Is there a change in consumers' social media habits over time?
    Discover if there are changes in popularity of social media platforms over time and across age groups
  • What are the new faces in the market?
    Find out whether newly emerged social media platforms are garnering interest and followers

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SPECIAL REPORT

Helping brands tap into Vietnam's changing eating habits 

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The Connected Consumer Q1 2022                                                          

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The Connected Consumer Q4 2021                                                           

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