Decision Lab Travel Brand Rankings 2023

The tourism industry is expected to boom in 2023. The competition among travel brands has become fiercer. One of the key factors that influence consumer choice is brand consideration. Brand consideration measures how likely a consumer is to buy a brand next time they shop for travel and leisure products. It shows a brand's audience awareness, reputation, and trust.

To help businesses and consumers understand the state of brand consideration in the travel industry in Vietnam, Decision Lab, YouGov’s exclusive partner in Vietnam, has released the Travel Brand Rankings 2023.