The Connected Consumer - 4th quarter of 2021
This is the latest installment of Decision Lab's quarterly study, which started in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment consumption (music, movies, videos), as well as communication and shopping. This quarter, we also track consumers' browser usage.
- Is there a difference in online activities between different age group?
Identify which social media platform is favored by Gen Z, Gen Y and Gen X
- Is there a change in consumers' social media habits over time?
- What are the new faces in the market?