Education Market Study 2024

Education Market Study 2024 is a new report from Decision Lab, BritCham Vietnam, and key education partners. This study reveals shifting priorities among Vietnamese parents, who now seek a balanced approach that fosters both academic performance and essential life skills.

Key highlights:

• Families are prioritising self-reliance, ethics, and critical thinking over grades alone.
• Interest in bilingual and international programmes is growing, emphasising global exposure.
• Parents strongly influence university choices, often favouring fields linked to job stability.
• Demand for international education is rising, driven by the need for English skills and global adaptability.