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Decision Lab Best Brand Rankings 2023

Introducing the highly-anticipated Decision Lab Best Brand Rankings 2023, showcasing Vietnam's esteemed top 20 brands, using the YouGov BrandIndex proprietary Index score. The Index score reflects a brand’s overall health by calculating the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. The rankings represent the 12-month average of those scores.

Businesses that understand their overall brand health can use this knowledge to improve their rankings, stand out in a crowded marketplace, establish a loyal customer base, increase brand awareness, and drive business growth.

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