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The Connected Consumer Q4 2022

This is the latest instalment of Decision Lab's quarterly study, which started in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment consumption (music, movies, videos), as well as communication and shopping. This quarter, we also track consumers' browser usage.

  • Is there a difference in online activities between different age groups?
    Identify which social media platform is favoured by Gen Z, Gen Y and Gen X
  • Is there a change in consumers' social media habits over time?
    Discover if there are changes in the popularity of social media platforms over time and across age groups
  • What are the new faces in the market?
    Find out whether newly emerged social media platforms are garnering interest and followers

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