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The Connected Consumer Q3 2023

Decision Lab's authoritative quarterly study, initiated in 2019, is poised to release its latest findings on the ever-evolving landscape of consumer online habits. Our comprehensive research shines a light on the intricate patterns of social media interaction, entertainment consumption, digital communication, and e-commerce activities—with a new focus on browser usage trends this quarter.

Professionals across industries rely on our data to:

  • Gauge Generational Divides: How do online activities vary across Gen Z, Gen Y, and Gen X?
  • Track Social Media Shifts: Which platforms are capturing the attention of different generations?
  • Monitor Habitual Evolution: Are there significant changes in the way consumers engage with social media over time?
  • Spot Emerging Players: Which new social media platforms are making waves and attracting a following?

Download the full report