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FnB Trends in Vietnam

F&B Trends Report 2024

In the "Decision Lab F&B Trends Report 2024," we explore how Vietnam’s food and beverage industry is adapting to ongoing economic shifts. The report delves into the evolving consumer habits, preferences, and key strategies for businesses to thrive in this dynamic market.

Key highlight points:

  • Budget-conscious behaviour: Consumers are increasingly mindful of their spending on out-of-home dining and drinking, leading to more cautious financial planning.
  • Focus on shared experiences: Dining out is becoming more about creating meaningful connections with loved ones than simply seeking unique offerings.
  • Key drivers of success: Businesses that emphasize value for money, consistent quality, and good service are positioned to excel in the competitive F&B landscape.

Download the report