A behavioral analysis of
mobile gamers

This report was featured in MMA Forum in Indonesia and Vietnam. Many interesting facts about online gaming behavior in Southeast Asia was uncovered, surprised modern marketers about who are the real mobile gamers and how much time they spending playing.
We answer the following critical noticeable questions:

• Who can I reach if I serve my ad inside the game apps?
• How much face time can I have with those gamers?
• Where and when can I catch those gamers?
• What type of ad and ad content should I serve to gamers?
• What can I do to engage gamers with my ads?