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Gen Z’s video habits - A peek into the future

This summary report gives you a sneak peek on how GenZ's video habit shifting from TV to smartphone is effecting on brands and campaigns. We also cover in detailed five facts that are creating this unstoppable trend and how marketers should see this as their near future's priority. The content outline: 

  • Gen Z and  traditional TV.
  • How brands can interrupt Gen Z’s while they're watching online videos.
  • How Gen Z engage with online advertising

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