Live Commerce Landscape in Southeast Asia

In the “Live Commerce Landscape in Southeast Asia” report series, we explore the general landscape of Livestream-watching behaviours and the role of Business Messaging through Livestream in the consumers' purchase journey across 4 markets: Vietnam, Thailand, Indonesia and the Philippines.

Key highlight points:

• Livestream is increasingly becoming an important channel for engaging with consumers, providing brands with the opportunity to build deeper connections and foster brand loyalty.
• Messaging through Livestream is the preferred contact channel for viewers to connect with brands throughout the shopping journey and an effective tool for driving purchase conversion rates and building relationships with customers.