The ultimate guide to measuring your digital marketing effort at Tết

While it’s crucial to find that ‘golden moment’ at Tết, improving your campaign’s overall execution will also impact its effectiveness, especially online.

Because of this, at Decision Lab we are on a mission to help marketers level up their ‘digital marketing maturity’, and have put together the ultimate guide to help you do that for this Tết season.

• Know your audiences
  Provide insights on where you can reach your audiences and which platforms are emerging so you can effectively plan your next Tết campaign.
• Real-time measurement
  Introduce the fundamental concepts as well as the process of how to measure your digital marketing effort for maximum reward this Tết.
• Agile and unlocking compelling insights
  Present the best-in-class cases of effective digital measurement.