The Connected Consumer - 1st quarter of 2020

The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Some of the questions we provided answers to:

• Is there a difference in online activities between different age group?
  Identify which social media platform is favored by Gen Z, Gen Y and Gen X
• Is there a change in consumers' social media habits over time?
  Discover if there are changes in popularity of social media platforms over time and across age groups
• What are the new faces in the market?
  Find out whether newly emerged social media platforms are garnering interest and followers