Navigating the Evolving Social Media Landscape

This is the presentation prepared by Decision Lab for the Spotlight event co-hosted with WeWork. Some of the questions we provided answers to:

• Is there a difference in online activities between different age group?
  Identify which social media platform is favored by Gen Z, Gen Y and Gen X
• Which app for which purpose?
  Discover if consumers are using 1 app for most of their activities or a different app for each purpose
• What are the new faces in the market?
  Find out whether newly emerged social media platforms are garnering interest and followers