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The Connected Consumers

This report shed light on Vietnamese consumers' online activities and the associated platforms. Some of the questions we provided answers to:

  • What social networks do they use?
  • Reveal top 4 most popular and most important social networks
  • Where do they go for what they do online?
    Discover the most frequently chosen platforms associated with each online activities 
  • What are the most prevalent activities on each platforms?
    Find out what they do on Facebook, YouTube and Local Publishers
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